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There’s only one place in America you can see the biggest stars in racing battle it out over a full 24 hours: The Rolex 24 At Daytona. With stars from Indy, Formula 1, endurance racing, NASCAR and more, this isn’t a race, it’s an epic battle—the motorsports equivalent of Braveheart, Gladiator and all six episodes of Star Wars all rolled into one.

And since the Rolex is held within a stone’s throw of GRM World HQ, it’s the perfect place for us to hold our annual season kickoff party with the GRM Experience. Ticket-holders will enjoy infield, grandstand and garage access as well as a Saturday night barbecue and garage tours. Our tent will also host iRacing computer racing, a live event feed, and 24-hour slot car racing courtesy of The Race Place and 132slotcar.us.

But that’s not all: GRM Experience ticket holders will enjoy midnight tours, barbecue dinner, tech talks and more. Last year’s tour group ran into Mazda driver and worldwide heartthrob Patrick Dempsey.

Tickets for the GRM Experience at the 2010 Rolex 24 At Daytona Presented by Pirelli Tire and Mazda cost $99 each and include infield, paddock and grandstand access for the entire event; infield, paved parking in our compound is also part of the deal. Tickets can be purchased directly from the speedway at (800) PITSHOP, but don’t dawdle as there’s a limited supply.

To make things even more interesting, once again we have a VIP package to give away.

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