2015 Grassroots Motorsports Experience at the Rolex 24 At Daytona
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Jan 22 - Jan 25 at Daytona Beach, FL

Are you looking for the 2019 GRM Experience at the Rolex 24 website?

It's official, tickets are sold out for the Grassroots Motorsports Experience at the Rolex 24 at Daytona.

Our GRM Experience tickets might be sold out, but you can still enjoy our hospitality with a regular event ticket. Once you're inside the track, head to our giant circus tent located on the shores of Lake Lloyd. Meet the staff, see cool cars, buy a drink, bench race, make new friends, watch the live race feed, and basically do the event like an insider. We can no longer offer Saturday dinner or the rock star parking, but we'd love to see you.

Want to get tuned into our plans for the Grassroots Motorsports Experience? You can find our weekend schedule right here.

Tickets for the January 22-25, 2015 event are on sale now. To purchase your ticket, call the Daytona International Speedway ticket office at 1-800-PIT-SHOP.

We're also hosting an informal dinner on the night of Friday, January 23 at Lime Fresh Mexican Grill, right across from the track. Anyone is welcome who can afford a taco. Look for us and our friends from Mazda at the back of the restaurant. We'll be arriving around 6 p.m.

Going to the Roar before the Rolex 24? Join the Daytona Sports Car Club on a paddock tour through the garages to see the cars and crews who manage them up close and personal. BimmerWorld and Next Level European are opening up their garages to us to give us a first-hand look at their operations. If interested, meet us Saturday, January 10 at 11:30 a.m. at the stage located across from the Budweiser Bistro. The Budweiser Bistro is located in the Sprint Fanzone, which is behind the pits.

Click here for the latest Grassroots Motorsports Experience at the Rolex 24 At Daytona updates.

Host Hotel

Our host hotel for this event is Perry’s Ocean Edge Resort. They have excellent amenities and have paired with us to offer great rates.
Book your room by December 25, 2014, to get these rates:
Non Oceanfront: $99/night
Oceanfront Kitchenette: $109/night
Oceanfront Efficiency: $129/night

(Assuming availability, of course.)

For reservations call toll free at (800) 447-0002. The booking code is GRM. Check out the resort details here.

Latest Updates

January 21
What to check off another "How to do Daytona" box in our February issue of Grassroots Motorsports magazine Rolex 24 guide? Then come and hang out with the GRM gang along with our buddy and GRM Experience partner from Mazdaspeed, Dean Case at Lime Fresh Mexican Grill on Friday evening at 6:00 p.m. Lime is located right across the street from the speedway.

January 19
Looks like our partner EFS Combust will be bringing their Porsche Cayman race car for the corral. Come by and check it out and talk about how EFS Combust can boost your cars performance!

January 16
One of the more popular attractions at the GRM Experience is our display of project cars. Here is a list of what's coming this year.
2013 Factory Five 818
1992 Mazda Miata race car
2003 Nissan 350Z
2014 BMW M235i
2003 Ford Focus SVT
and whatever Tim decides to bring out of his fine assortment of automobiles.

January 15
We have a schedule highlighting all the Grassroots Motorsports happenings at the Rolex 24. Click here to view it.

January 7
Make sure you either bring or pick up the February issue of Grassroots Motorsports magazine and read the read the article on "How to do Daytona". It has some great ideas on how best to experience the city of Daytona Beach and the Rolex 24 at Daytona!

December 30
Our returning partner EFS Combust will have some great prizes at the Saturday night dinner. You have seen it documented in recent issues of Grassroots Motorsports magazine of how well this product works, So stop by and chat with the staff of EFS Combust to learn more about their products.

December 10
Our new GRM Experience partner Battery Tender will be having some great prizes available during our dinner on Saturday night. Also you will want to be a part of the GRM Experience "Mid-Night Tour" With David Wallens and Dean Case with Mazda and possible win some cool Battery Tender stuff.

November 20
Do we have a deal for you guys! GRM staff will be circulating our compound throughout the weekend handing out "Golden Tickets" for really cool behind the scenes activities. How would you like to attend the pre-race drivers' meetings? Ever been around the Daytona International Speedway in a really fast car? Ever been up in the starter's stand during a race or maybe race control? What about celebrating the end of the race in victory lane with the winners! Nobody is able to really do these things right? Wrong answer. Because we know people that know people, we can offer these and many other cool activities just by hanging out with us at the GRM Experience.

November 6
Just heard from our friends at Daytona International Speedway that Grassroots Motorsports Experience tickets should be shipping out to you in the next couple of weeks!

October 15
Currently working on activities for the GRM Experience. We will be having the "Golden Ticket Awards" where you may get a chance to get some behind the scenes experiences. Details coming soon!

October 1
What are some things you would like to see and do at the GRM Experience next year? Send me an email and let me know. rick@grassrootsmotorsports.com

September 19
We have some cool stuff planned for the Experience this year. One of which will be our "Golden Ticket" awards that will give our guests some behind the scenes tours like dinner with a driver, Rolex 24 at Daytona drivers meeting, starter stand vists, victory lane experience and maybe even a hot lap ride around the Daytona International Speedway! We will let you know as details come together.

September 2
Please welcome Battery Tender as one of our new partners at the GRM Experience. I don't know of a single garage I have been in that doesn't have some sort of product from Battery Tender. More partnership announcements coming soon.

August 8
What kind of activities would you like to see at the 2015 GRM Experience? Is there something you would like to see and do? Send me an email and let me know rick@grassrootsmotorsports.com

July 8:
The GRM Experience at the Rolex 24 at Daytona is SOLD OUT. Even though our ticket package is now sold out, buy a regular ticket and come hang with us. Just no Saturday dinner or parking in the compound, but for everything else, join right in. Stay tuned to the event page for updates on sponsors, activities, schedule etc.

July 1:
There are now only 22 GRM Experience tickets left. I would call now and order mine today!

June 24:
316 tickets sold, 84 to go!

June 20:
Better hurry! Only 150 tickets left for the Experience!

June 10:
Tickets are now on sale. To get yours, call 1-800-PITSHOP and ask for the Grassroots Motorsports Experience at the Rolex 24 at Daytona ticket package.

June 9:
Don't forget, GRM Experience tickets go on sale tomorrow. Let's get this thing sold out by the end of July!

May 28:
Renewals for the GRM Experience are going well--in fact, half of the total number of tickets available have already been sold. Don't forget, new ticket sales start on June 10.

May 14:
GRM Experience ticket package will be on sale to the general public on June the 10. Mark your calendars and don't miss out!

May 9:
Krispy Kreme of Daytona Beach is going to support the event again. GRM's favorite doughnut shop is located just down the street from Daytona International Speedway, and they're always open.

May 7:
Once again, Perry's Ocean Edge Resort will be our official host hotel.

May 1:
Renewals have been sent to those who have purchased GRM Experience tickets in the past. Once again, we're expecting a sellout crowd.