Jordan Rimpela
Jordan Rimpela Digital Editor
8/1/19 1:20 p.m.

The Driving Young America Boulevard will be a part of this year's Hilton Head Island Concours d'Elegance and Motoring Festival. In partnership with Castrol, the Driving Young America Boulevard will display activities designed for younger people and will showcase two academic scholarship programs tasked with supporting growth in automotive-related fields.

The Hilton Head Island Concours d’Elegance and Motoring Festival will take place October 24 - November 3, 2019.

Find the press release below, and let us know your thoughts in the comments. 


HILTON HEAD ISLAND, SOUTH CAROLINA; August 1, 2019 ---Today, The Hilton Head Island Concours d’Elegance and Motoring Festival announces an exciting new addition to their 2019 event. The Driving Young America Boulevard, Powered by Castrol® will exhibit youth-oriented activities and showcase two academic scholarship programs to support growth in automotive-related fields. Two of the world’s most innovative automotive aftermarket brands, Michelin and Castrol have joined forces to drive interest with young people, focusing on technician advocacy and mobility design.

"Castrol is thrilled to partner with the 2019 Hilton Head Motoring Festival to bring national exposure to Driving Young America,” said Keith Coultrap, Marketing Manager – Advocacy & Innovation with BP Lubricants USA Inc. “Cultivating young people’s interest in the automotive industry is a key initiative to ensure future technicians continue to recognize Castrol more than any other brand of motor oil. The Driving Young America Boulevard Powered by Castrol will showcase how Castrol and our like-minded partners remain relevant in a rapidly changing marketplace.”

This will be the third year the Michelin Junior Challenge Design Contest for Beaufort County, SC High School Students makes its mark among the events on Hilton Head Island. The Michelin Junior Challenge Design program is derived from the international Michelin Challenge Design contest, a premier global transportation design contest that provides visionary minds to bring us a look into the future of mobility.

The 2019 Michelin Junior Challenge Design theme is “FROM HERE TO THERE” – taking on the design of all things mobility and partnering with Cooper Hewitt, Smithsonian Design Museum. This year the Smithsonian’s Educational Team will work with local teachers and students to give them the tools to create, innovate and design for the challenge.

“This program is quickly becoming a model for how to engage young designers,” said Ben Ebel, Michelin Challenge Design chairman. “Each year we have seen progressively more mature designs coming from these students, not in major markets across the country, but right in Beaufort County. We know that to achieve the mobility vision of the future, we need progressive input from all perspectives. The inclusion of new program partners, Castrol and the Smithsonian Cooper Hewitt, Smithsonian Design Museum, is a testament to how companies that are invested in the future of mobility put an importance in developing a connection with young, creative minds. These young people will truly determine how the next generation illustrates our theme of ‘From here to there’.”

Spectators and enthusiasts can explore this year’s design entries on both Saturday & Sunday (Nov. 2 & 3) at the Port Royal Golf Club in the Driving Young America Boulevard Powered by Castrol to include live judging of the Michelin Junior Challenge Design program, with industry-leading designers on Sunday (Nov. 3). The entries will also be on display during the Autoweek’s Design Among the Stars event on Saturday (Nov. 2) night at The Sea Pines Resort. For tickets visit

“These partnerships enrich our community far beyond our ten-day event each fall. The knowledge, enthusiasm, tools and techniques that come together for our students will foster their imaginations and provide a roadmap for their future in mobility. It is very thrilling to recognize their accomplishments and everyone who views their work will be impressed by the passion and imagination they have” said Carolyn Vanagel Hilton Head Island Concours d’Elegance and Motoring Festival President. “We are honored to be part of the process and inspired by their vision of the automotive world.”

ABOUT THE HILTON HEAD ISLAND CONCOURS D’ELEGANCE & MOTORING FESTIVAL: The Hilton Head Island Motoring Festival & Concours d’Elegance will celebrate its 18th year in the fall of 2019. The Festival kicks off with race partner SVRA at the Savannah Speed Classic, October 25 – 27, on the Grand Prize of America road course situated on the property of The Westin Savannah Harbor Golf Resort & Spa in Savannah, Georgia. The festivities will continue on Hilton Head Island, South Carolina, November 1 – 3, at both the Hilton Head Island Airport (the Flights & Fancy Aeroport Gala kicks off the Hilton Head Island events on Friday, November 1) and the Port Royal Golf Club, where the Concours d’Elegance (Nov. 3) takes center stage. Classic Level Sponsors for the 2019 Festival included the Port Royal Golf Club, The Westin Hilton Head Island Resort & Spa, The Westin Savannah Harbor Golf Resort & Spa, BMW, Porsche, Lexus, Castrol, Reliable Carriers, Inc., the Hilton Head Island/Bluffton Chamber of Commerce, Dick Broadcasting and the Town of Hilton Head Island.

ABOUT DRIVING YOUNG AMERICA: Driving Young America (DYA) is the charitable fund of the Hilton Head Island Concours d’Elegance & Motoring Festival. The mission of Driving Young America is to support the education, inspiration and creativity of youth who have an interest in the design, performance, restoration, safety, service/repair and historical significance of the automobile. Funding is generated from Festival attendees, exhibitors, special friends and through a variety of special events before, during, and after each year’s event.

ABOUT CASTROL®: Castrol is one of the world's leading lubricant brands, with a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and in space for over 100 years. Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol, visit Castrol.

ABOUT MICHELIN NORTH AMERICA: Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada.

Read the rest of the story

David S. Wallens
David S. Wallens Editorial Director
8/1/19 2:38 p.m.

Also, in theory, I'll again be judging. It's a fun event. Come and join us. 

Our Preferred Partners