The Staff of Motorsport Marketing
Feb. 10, 2017 11:11 a.m.

Story by Steven Cole Smith • Photos as credited

There’s a compelling tale to be written about the Red Bull Global Rallycross series.

No, not this one necessarily–we were thinking more along the lines of a master’s thesis for an MBA. The working title? “Launching a Major Motorsports Series: A Case Study.”

Think about it: You can count on one hand the number of major startup series we’ve seen in the past five years. There’s Robby Gordon’s Speed Energy Formula Off-Road Presented by Traxxas, named for the Speed Energy drink company that Gordon owns. He also owns the brand-anonymous trucks that star in the series and the aluminum ramps they leap from. Want to race? That’ll be $25,000 a weekend per seat. And good seats are still available.

There’s FIA Formula E, known for its single-seaters with electric motors and not-very-electrifying races. “EJs,” or electric disc jockeys, play loud music during the competitions to try to replace the excitement that normally comes as standard equipment with regular racing. With its Miami date canceled for 2016, this championship series will only race at Long Beach in the U.S. this next season. Formula E did draw a good crowd at that location for its 2015 debut, though. Did we mention admission was free?

And then there’s the Red Bull Global Rallycross.

Read the rest of the story

sachilles UltraDork
Feb. 10, 2017 2:42 p.m.

It's evolved a bit since this story as well.

92dxman SuperDork
Feb. 12, 2017 9:21 p.m.

Great article. I've watched it on tv for a couple years now and attended the practice/qualifying day of the Atlantic City stop this past summer. It is very fan friendly and easy to watch. GRC is the only motorsports series I follow on a consistent basis anymore.

GalaxiePacerVegaProbe
Feb. 18, 2017 8:02 a.m.

At the Top Gear Festival in Barbados (2014) the GRC competition was as exciting as anything except for Jeremy Clarkson offing his Ferrari for a DNF. Hopefully more regional events will built the rally car crowd.

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