I was looking at the brake pad display at one of the big box auto parts stores recently.
I noticed the highest "performance" pads (ceramic, or otherwise) are designed with a pretty big bevel (3/4" at each edge?) at the leading and trailing edge of the pad.
I don't get it.
Looks to me like the contact surface area of the pad is reduced by 20% or more. How does that increase braking power?
Is it for reduced squeal, or chatter?
I don't see the point.
Yes, I understand these aren't real performance pads. I'm just trying to understand what they are selling.

