The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
4/16/18 1:45 p.m.


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Story by John Webber

It all started in the late 1970s, when Steve Simpson was a member of the Atlanta Jaguar Club. “I had long been interested in racing,” Steve says, “and so I encouraged a bunch of our members to get together and put on an event at Road Atlanta where we would rent the track and have these speed trial runs, one car at a time.”

The first one was held in 1977, and these budding racers invited the Jag club and the Aston Martin club to help spread out the cost. The event was received with a lot of enthusiasm. Steve, of course, drove his Jaguar E-Type.

“We ran [the event] like that until about 1980 or ’81,” Steve recalls. “Sometimes we did what we thought were clever things. We thought the back straight would be intimidating, so we put in a cone chicane. Virtually every car that wrecked, wrecked there. It was a disaster.”

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