I didn't see the interview but I have a lot of respect for Bob Lutz. I worked as an intern in a Chrysler assembly plant in '95 while in grad school. The folks at Chrysler College relations decided to bring all the college interns to the Tech Center for a couple of days of tours and cheerleading to get us to excited about the company before heading back to campus. Lutz got up to address this crowd and said, "Most of you have been with us for 6 to 8 weeks now. Undoubtedly you have seen... " He went on the list most the stupid wasteful things I had observed. It was the first and one of the only times I have seen a chief executive speak that clearly and honestly about what the company was doing wrong. It was refreshing to see that the at least one person in the executive offices really understood the beast that had to be tamed. He went on to talk about how in the post Iacocca period he and Robert Eaton decide that they had to products that people wanted into the market place first. At that time they were focusing in on turning around the operations part of the business and building a enough cash reserves so that Chrysler would be able to withstand a massive economic downturn in the future.
It was a compelling plan. IIRC it got derailed In the late '90's when a group of stock holders lead by Carl Icahn decided that that the cash would be much better spent on big dividends than keeping the company viable in the long term. It was then that Chrysler went looking for a merger partner.
