I think this truck is amazing and have been following its development over the past couple years. It is truly one of a kind in that its the first truck being offered with factory parts and a factory warranty that can handle the abuse of jumps and etc. They are actually talking about the gov't ordering some for border patrol and drug enforcement. tell me that wouldn't be awesome.. .we'd finally have something that could catch the drug runners.
I don't think that you'll see a bunch of "bubbas" buying one and tearing up stuff. I imagine things will continue much as they have- true enthusiasts making careful purchases that support their lifestyle, and as such purchasing this truck and off roading it the way they have previous vehicles. There will definitely be posers who buy it and run those BFG's bald in 20,000 miles driving it to and from work, just as there are tons of lifted trucks around here that never see more than a gravel driveway off road.
Now in a few years when these things start to hit the used market, thats where the fun will start.