Ed Higginbotham
Ed Higginbotham Associate Editor
8/24/16 8:46 a.m.

https://www.youtube.com/embed/33Qb37AVcCI

Before you’re a race car driver, you’re a person who loves to drive. This is Mazda's salute to everyone who shares a passion for driving.

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nderwater
nderwater UltimaDork
8/24/16 9:13 a.m.

Good spot - congrats to Mazda. The way Mazda acknowledges and engages their enthusiast base should be a model for other car companies.

kb58
kb58 Dork
8/24/16 9:47 a.m.
nderwater wrote: The way Mazda acknowledges and engages their enthusiast base should be a model for other car companies.

Well, yes and no. It's like having a friend that encourages you to go mountain biking, but when you ball yourself up, says "my lawyer says you shouldn't have done that."

Every corporation wants your money and will be your buddy, right up until you or the product gets bent due to doing what they imply their product is for. Drive it that way they do in their ads and break it, it's not covered by the warrantee. Drive off the road due to driving like they do and they'll point at their "closed track..." disclaimer. They're selling a dream/delusion, where customers can pretend they're street racers, while at the same time hiding behind the fine print.

Most of us realize the ads are nonsense, but there is an element of dishonesty when a product can't actually be used as shown.

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