Adrian_Thompson wrote:We may be at below 9 million right now. But most people still see the economy picking up in the 4th Q. and early next year. We (Ford) can easily survive that, we're already mostly out of the low profit fleet market and have been offer less rebates than the competition (inc Foreign).
Supposedly the base demand of the market is 14 million units just to replace existing vehicles going off to the scrappy every year. Once credit opens up the latent demand will come back and vehicle sales WILL increase. You do the math, 10mil units for profitability and a 'market' of 14 mil units.
Note. I'm making no comments on the accuracy of the 10 mil units and I'm not making reference to anything that isn't in the public domain.
not throwing stones at you, because i know you're quoting some source somewhere, but really:
manufacturing is failing, businesses are closing up right and left, we don't produce anything anymore, yet somehow the economy is going to pick up in the 4th Q? Just how is that going to happen?
Base demand was 14M back when people could borrow against their future whether or not they had the present means to pay back. New base demand is significantly less, because whether or not someone wants somethign is no longer the deciding factor in whether or not someone else will accept their signature as a reasonable trade for whatever that something is. credit is the devil.
and like dave ramsey says, you can't borrow yourself out of debt.
