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  • Tom Heath

    Nov. 23, 2009 3:29 p.m. Tom Heath Marketing / Club Coordinator

    Grassroots Motorsports magazine purchases Subiesport Magazine

    For Immediate Release

    HOLLY HILL, Fla., November 18, 2009—Motorsport Marketing, Inc., publishers of Grassroots Motorsports magazine, are pleased to announce that they have acquired Subiesport Magazine’s print and digital editions from MediaSpigot LLC, a media company based in Kirkland, Wash.

    Grassroots Motorsports Publisher Tim Suddard had this to say about the purchase: “Here at Grassroots, we know and love Subarus and have been at the forefront of the blossoming Subaru market for many years. Bringing Subiesport into our fold is a good fit for both companies and will mutually benefit our combined readerships. Not only will we fulfill all remaining Subiesport digital and print subscriptions with Grassroots Motorsports, but we’re also going to ramp up coverage. Our hope is that we can deliver beyond our new readers’ expectations.”

    David S. Wallens, Grassroots Motorsports editorial director, commented on how the acquisition will affect the editorial side of Grassroots Motorsports: “In addition to our already extensive autocross and rally coverage, we have begun to create even more Subaru-specific features in light of this acquisition. In fact, we already went out and purchased our new project car: a 2003 Subaru WRX, which we've been having fun with. I welcome Subaru fans to give us feedback on our Web site and tell us what they want us to do with it—while it’s still mostly stock.”

    Tim Suddard continued, “Another great benefit of this acquisition is that, rather than have a competitor in the Northwest, we now have a friend and ally in former Subiesport Publisher Ryan Douthit. We have known Ryan for many years and have respected what he accomplished with Subiesport. Now, however, he’ll be able to put more of his energy into producing great content, both for Grassroots Motorsports as well as his growing video series, ‘Driving Sports TV.’”

    Douthit added, “Having competed against Grassroots Motorsports in the cutthroat magazine business, I know that the quality of their editorial and the ethics of their staff is unsurpassed. Also, as a larger publishing company, they will be able to do a great job providing the Subiesport readership with the type of content they continue to crave—now eight times a year!”

    The acquisition is effective immediately. Subiesport subscribers will receive all issues due to them, starting with the April issue of Grassroots Motorsports, which gets mailed in February 2010.

    About Grassroots Motorsports: 
Grassroots Motorsports is the how-to magazine for the serious sports car enthusiast. From profiles of new sports cars to in-depth—and occasionally off-the-wall—project cars, for 25 years each issue of GRM has been packed with practical tips that help real-world sports car enthusiasts get race car performance out of their daily drivers. To receive a free trial copy of Grassroots Motorsports, request one online at grassrootsmotorsports.com/try or call the magazine's offices at (800) 520-8292.

    About MediaSpigot LLC
: Based in Kirkland, Wash., MediaSpigot is an event and media company that focuses primarily on the automotive enthusiast market. Through its “Driving Sports TV” brand it has produced exclusive motoring content for Web, broadcast television, live streaming video and on-demand services. For more information, visit mediaspigot.com.

  • Tom Heath

    Nov. 23, 2009 3:43 p.m. Tom Heath Marketing / Club Coordinator

    With that news announced, we'd like to welcome about 5,000 Subiesport readers to the GRM fold. We hope you like what you see, thanks for giving us a try!

  • Keith

    Nov. 23, 2009 3:51 p.m. Keith PowerDork

    Interesting!

    Was Forever MX5 part of the deal at all? The magazine only printed 3 issues of what was meant to be a quarterly, and a bunch of Miata owners got shafted - again. Might be an opportunity to get GRM into their hands.

  • carguy123

    Nov. 23, 2009 4:11 p.m. carguy123 Dork

    So is this the beginning of an empire?

  • Marjorie Suddard

    Nov. 23, 2009 4:14 p.m. Marjorie Suddard General Manager

    Keith wrote:

    Interesting!

    Was Forever MX5 part of the deal at all? The magazine only printed 3 issues of what was meant to be a quarterly, and a bunch of Miata owners got shafted - again. Might be an opportunity to get GRM into their hands.

    At this point we're just taking it one thing at a time. You don't want us to esplode!

    Margie

  • jpod999

    Nov. 23, 2009 4:16 p.m. jpod999 Reader

    So there's just going to be a lot of Subaru coverage in GRM now?

  • Tom Heath

    Nov. 23, 2009 4:18 p.m. Tom Heath Marketing / Club Coordinator

    I don't know about Forever MX-5, other than they aren't on the table at the moment.

    Beginning of an empire? Probably not, but I do feel pretty good about making sure those folks still get a whole year's worth of magazines that they paid for.

  • rdouthit

    Nov. 23, 2009 4:23 p.m. rdouthit

    In reply to Keith:

    Hi Keith. No, we still own Forever MX-5 and are finally in a position to give that title the attention it needs. We simply overextended ourselves during a very challenging time. We'll be making an announcement soon, but needed to get Subiesport settled first.

  • Woody

    Nov. 23, 2009 4:23 p.m. Woody SuperDork

    I propose a new monthly feature: "Powered by Subaru".

    Show us some other car with a Subaru engine swapped in, or better still, show us how to swap a Subaru into another car. Or, even better still, show us how to swap Subaru engines into every other car, GRM style. Don't be afraid to cut and weld.

    Issue One: Lotus Europa...

  • Karl La Follette

    Nov. 23, 2009 4:29 p.m. Karl La Follette HalfDork

    super cool ! hey I need a subie engine for my rail . Great news congradulations !

  • kreb

    Nov. 23, 2009 4:39 p.m. kreb Dork

    cool, but.... I worry bout diversifying too much the perils should be clear. I also wonder why the main mag hasn't gone monthly.

  • David S. Wallens

    Nov. 23, 2009 4:52 p.m. David S. Wallens Editorial Director

    Woody wrote:

    I propose a new monthly feature "Powered by Subaru".

    Interesting idea.

  • ignorant

    Nov. 23, 2009 4:55 p.m. ignorant PowerDork

    M&A awesome............................

    good job looking for synergies..

    Now make them profitable and you win.

  • Keith

    Nov. 23, 2009 5:01 p.m. Keith PowerDork

    Thanks Ryan! I was just curious.

    More Subarus in GRM? I could live with that. Even if they do sound funny

  • maroon92

    Nov. 23, 2009 5:09 p.m. maroon92 UberDork

    Great! I need to subscribe to that. GRM needs more of my money!

    i ARE happy camper.

  • Keith

    Nov. 23, 2009 5:16 p.m. Keith PowerDork

    If I'm reading this right, basically Subiesport subscribers are now GRM subscribers. They won't be producing two magazines. Right?

    I see lots of Porscharu coverage in the near future. Which is good. We had a Porscharu 914 at our last track day. David, need pictures?

  • f86sabjf

    Nov. 23, 2009 5:27 p.m. f86sabjf New Reader

    congratulations on the acquisition . More quality reading to look forward to..

  • Nov. 23, 2009 5:36 p.m. Nashco SuperDork

    Interesting news. I like Subarus a lot more than Miatas, maybe with this acquisition the Miata will have some competition for consistent coverage in GRM.

    Bryce

  • maroon92

    Nov. 23, 2009 5:45 p.m. maroon92 UberDork

    oh really? Then whats the point of purchasing the magazine?

    It couldn't be to lower the competition...GRM has no competition, they are peerless.

  • Keith

    Nov. 23, 2009 6:12 p.m. Keith PowerDork

    Subscribers.

  • Osterkraut

    Nov. 23, 2009 6:23 p.m. Osterkraut Dork

    And STILL no Sprockets.

  • kreb

    Nov. 23, 2009 6:24 p.m. kreb Dork

    OK, this is making sense now. When Kit Car magazine shut down and Hot Rod picked up the subscriptions, I was suitably impressed that I stayed on with Hot Rod. Presumably a similar scenario will occur here.

  • maroon92

    Nov. 23, 2009 6:37 p.m. maroon92 UberDork

    wow, they had 5000 subscribers?

  • rdouthit

    Nov. 23, 2009 6:42 p.m. rdouthit New Reader

    In reply to maroon92:

    ...and an even larger newsstand presence.

  • maroon92

    Nov. 23, 2009 6:46 p.m. maroon92 UberDork

    I know, I was a "newsstand subscriber"....

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