Can anyone explains how there are riders, drivers, skaters, etc... sponsored by big brands like RB, Monster, Rockstar, and they have minimal social following, they aren't at the top of the game, yet they are sponsored by a big brand, what do they bring to them as athletes? as an example: Riku tahko from Finland, sponsored by monster energy, racing in rallycross, instagram followers 4,200. last achievement in 2015, no one knows this man, why is he sponsored, why would monster put their marketing money towards a guy in Finland with barely any results and no social following to back it up... what's the point?
