Did you ever think to yourself, “Self, how did GRM’s Rolex Experience come to be?”
Two words: Julie Giese.
Soon after transferring from Watkins Glen International to Daytona International Speedway, Giese called GRM.
The conversation went something like this:
Giese: We should do something together regarding the Rolex–you know, get your people out to the race.
GRM: Um, okay.
And …
