Centering this....
Based on Penske Corp comments, it sounds like he's going the Fisker way of selling cars- have the suppliers do everything, including final assembly at this point, and slap on a badge. By far, this isn't unprecedented- GM, Ford, Chrysler, Rover, etc- many companies have let other companies build cars for them, and sell them under a different name.
The question is whether the US buying public will buy into it over the long haul. Yea, the cars can be cheap. But looking at revenues of the top two sales companies- Toyota and GM, it's pretty clear that over the long trend, people are more willing to pay for a good product vs. a cheap product, even when both concpets have become more precption than reality.
I don't see how this at all translates into any particular market, except for the cheap end.
Should be interesting, and sad for the long time Saturn workers, as they get phased out of both GM and Penske.
Eric