The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
10/17/17 2:20 p.m.


Story by Steven Cole Smith

Growing up back home—when home was Villa Alemana, Chile—Luis Perocarpi and his family liked to go road racing. It was a little different from what we think of as road racing.

“There was no money to pave road courses, so the tracks were made out of dirt,” he says. “Old front-wheel-drive cars were good.” Perocarpi and his family gravitated toward the classic Mini Coopers. “They were fast,” he recalls, “and they made us into Mini fans.”

When Perocarpi ended up in Indianapolis, working for various racing teams, he still drove Mini Coopers. So when he decided that it was time to field his own race team, his first choice was to race Minis. But Mini wasn’t racing.

However, this being motorsports, luck played a large part in this story. As Perocarpi was assembling his team in 2014, Mini decided to get involved in racing again to promote the John Cooper Works model. “I was in the right place at the right time,” he says. “So here we are in our second season.”

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