Question in my mind is going to be what would Kia's strategy be?
Seems that Hyundai is taking the higher end, more expensive car approach. Kia is pushing forward using the formula that Hyundai started with....build quality imitations of class leading cars and price them thousands less. Just look at the older Sonatas, Elantras, etc... They were never "best in class", but they were good solid values. They even looked like the competition...the previous Sonata looked just like an Accord, especially from the back. Combined with huge warranties, that made them very successful.
So if Kia builds a knock off of the Miata that has 8/10th the performance and is priced a lot lower, I think the general public will snap it up.

