Watching TV yesterday there were three consecutive car commercials where the "engine start" button on the dash was featured.
First, for Nissan Altima, which actually showed the button TWICE in the commercial (they must really think it's cool).
Then, for a Lexus SUV of some sort, which showed a close-up of the button. Apparently Lexus thinks its special too.
Then, for a KIA SUV, which appears to have the exact same button as the Lexus and Nissan (I guess there is just one button supplier out there, lol).
I did get a chuckle at how the Lexus showed the cool button, and then right after it a Kia has the same button. The rich soccer moms must be embarrassed.
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Anyhow, what is the big deal? Start buttons are nothing new on cars (I had one on my triumph 15 years ago), and I know they now have the "key in your pocket and just press the button" thing going on - but seriously, is "hey, you don't have to pull a key out and turn it to start the car" really that big of a selling feature? I never thought of that as being something difficult/time consuming/frustrating to do, lol....
