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Oct. 27, 2008 8:47 p.m. confuZion3 Dork

RedS13Coupe wrote:

Joe Gearin wrote:

Those damn cavemen have worn out their welcome. A T.V. show?! Really? Also the Caddy commercial where the woman demands an Escalade for a gift is pretty disgusting.

Porsche had a fantastic ad for it's 944 Turbo when it first came out. The car was doing a lurid powerslide with tire smoke everywhere while music played. I guess they must have "invented" drifting!

How about print ads in GRM and CMS? There are plenty of advertisers that scan this forum. What do you like, and what don't you like?

Sorry for hijacking

Porsche usually seems to have pretty good ads.

I liked the one with the kid playing with his food, making racing noises while dragging some food on his fork through a small track made of mash potatos...

His dad looks annoyed, then says "How many times do I have to tell you! Accelerate AT the apex THROUGH the corner!"

I don't like commercials that have nothing to do with the product, and along the same lines car commercials that cut to a different camera angle every half second to look fast.

Ford didn't have to use tricks when they filmed the gt commercial. The mother tucker outran the helicopter and film crew!
Oct. 27, 2008 9:38 p.m. integraguy Reader

If you are talking JUST car ads, the worst...in my opinion is the ad campaign VW has used to launch the Routan. I think it's supposed to be funny, but it's not...it's WAAAAAY stupid.

Good ads? Similar to the ad that was already mentioned about the GTO....an ad that Ford ran on the Mustang a few years back. A guy and his "friend" ...father, are lighting up the tires of a Mustang GT convertible. You think the older guy is gonna scold his son for his foolish driving (they are also doing donuts in a parking lot), but the old man LOVES it. In other words, it's an ad showing a performance car doing what a performance car does best....and they are even somewhat responsible...because they are in an empty parking lot.
Oct. 27, 2008 9:53 p.m. ArtOfRuin Reader

I like Nissan's old ad slogan they used on their 240SX commercials: "For the human race." MINI's print ads are sometimes good for a chuckle. I liked the one with the "Rat Fink"-style stickers. And VW's "Unpimp Ze Auto" were the best, I wish they would make more.

I hate Burger King's ads a lot. The Burger King King, and for that matter the new Axe Chocolate Man commercial, are creepy. The rest of BK's ads are equally as dumb.

Speaking of Axe, I should sue Axe for false advertising: If their commercials were anything to go by, I should be mobbed by attractive women every time I step out the door.
Oct. 27, 2008 10:02 p.m. maroon92 SuperDork

any print ads in particular that you guys like?

here is one of my favorites
Oct. 27, 2008 10:06 p.m. EastCoastMojo HalfDork

ArtOfRuin wrote:

Speaking of Axe, I should sue Axe for false advertising: If their commercials were anything to go by, I should be mobbed by attractive women every time I step out the door.

Better to have it not work at all than to have it backfire and leave you mobbed by unattractive women instead.
Oct. 27, 2008 10:42 p.m. Schmidlap New Reader

Ford of Canada is running a commercial right now that annoys me because its misleading, although I do admire their sneakiness. It's a commercial for the Focus, and shows the mileage as being 8.5L/100km or 33mpg in the city and 5.7L/100km or 50mpg on the highway. They do the conversion using UK gallons instead of US gallons, which while not a lie, is misleading, since Canadians typically use US mpg to compare cars.

(Note - Transport Canada and the EPA use different test methods, so the Focus in Canada is rated as getting better mileage than in the US - 28/41 vs 24/35).

Bob
Oct. 27, 2008 11:20 p.m. Luke Dork

maroon92 wrote:

any print ads in particular that you guys like?

I like Subaru's response to the BMW/Audi ad 'battle'. http://www.eatliver.com/bmw-audi-subaru-bentley/

(The Bentley ad is actually a fake, but funny nonetheless.)
Oct. 27, 2008 11:26 p.m. fiat22turbo SuperDork

integraguy wrote:

If you are talking JUST car ads, the worst...in my opinion is the ad campaign VW has used to launch the Routan. I think it's supposed to be funny, but it's not...it's WAAAAAY stupid.

Good ads? Similar to the ad that was already mentioned about the GTO....an ad that Ford ran on the Mustang a few years back. A guy and his "friend" ...father, are lighting up the tires of a Mustang GT convertible. You think the older guy is gonna scold his son for his foolish driving (they are also doing donuts in a parking lot), but the old man LOVES it. In other words, it's an ad showing a performance car doing what a performance car does best....and they are even somewhat responsible...because they are in an empty parking lot.

You mean the "german-engineered" Chrysler Minivan in liederhosen? Yeah, great ads there.
Oct. 28, 2008 7:58 a.m. maroon92 SuperDork

I saw that "battle" a while back, it still makes me smile.
Oct. 28, 2008 8:19 a.m. walterj HalfDork

I have Tivo... what are these commercials of which you speak?
Oct. 28, 2008 9:41 a.m. Jay HalfDork

Schmidlap wrote:

Ford of Canada is running a commercial right now that annoys me because its misleading, although I do admire their sneakiness. It's a commercial for the Focus, and shows the mileage as being 8.5L/100km or 33mpg in the city and 5.7L/100km or 50mpg on the highway. They do the conversion using UK gallons instead of US gallons, which while not a lie, is misleading, since Canadians typically use US mpg to compare cars.

(Note - Transport Canada and the EPA use different test methods, so the Focus in Canada is rated as getting better mileage than in the US - 28/41 vs 24/35).

Bob

Last I heard the official gallon in Canada is the Imperial gallon, not the degenerate one Americans seem to like. Canadian car magazines cite their stats in Imperial as well.

Or you could always, y'know, use the metric figures...

J
Oct. 28, 2008 10:15 a.m. PubBurgers HalfDork

One of my favorites, the old quizno's singing rats commercials:

http://www.youtube.com/watch?v=aZrks-BPeLQ

I think the VW commercials are pretty funny lately.

Can't stand commercials with lots of yelling, repeating phrases, chewing sounds, or kids "acting".
Oct. 28, 2008 10:56 a.m. Jensenman SuperDork

I agree, that VW Routon (?) ad is completely idiotic, along with the talking black olde skool Beetle. Close on its heels is the 'you gotta put Mercury on your list' ads.

The 'that thing gotta Hemi?' ads were pretty funny at first but they got old in a hurry.

The most idiotic ad I have seen recently is the Dodge truck ad which tells you to go online to see the obstacle course race. Please. Don't insult my intelligence with swinging trucks, etc being considered as a true test of a vehicle's worth as a tow rig or daily driver.
Oct. 28, 2008 11:08 a.m. confuZion3 Dork

Anyone seen that brand-new Oreck vacuum commercial? They're talking about it like it was a car. It's pretty funny if you listen. But if you look really closely, there's a disclaimer at the bottom of the screen at one point. "Professional driver on a closed carpet."

Very good, Oreck marketing department.

I had a hard time believing Toyota's truck commercials for a while. I guess they really did that stuff (climbing a pivoting bridge and then decending it towards a cliff with a trailer; running towards a closing wall and stopping immediately after to prevent running off a cliff; etc.). Must have been fun to film. Unless you're the driver.
Oct. 28, 2008 11:38 a.m. Dr. Hess SuperDork

I liked that Toyota Truck comercial where they show an apocalyptical scene with a rat or a roach (I forget) and a voiceover saying "At the end of the world, the only things left will be..." and then a RN Truck blasts over a mound.

For print, I like ads that are informative. And have titties. Did I say that? I don't like ads that just have a picture of the product and nothing else, or "brand recognition" or whatever they call it. A good Koni ad might be "Lifetime Warranty, Race Bred design, Best shock you can buy without spending 10x as much (we have those too), No one ever said 'I wish I bought the junk shocks instead of these Koni's,' Here's what you need for various road/track conditions, Made by Homeboys in The Netherlands, Tuned in Kentucky, Call for Tech Support." With titties. And a Lotus, but not an Elise because there are plenty of those pics in ads already. A Seven, Eleven or Esprit. Or My Seven or Esprit or Europa. Yeah, that'd be a good ad.

In Marketing, they told us that a large percentage of advertisment on high dollar items like Caddy's was to prevent "buyer's remorse." That is, for you non business majors, when someone drops a huge chunk of money on a POS Chevy with a Cadillac badge on it and a disposable interior, a week later they are feeling stoopid about doing that when they could have had a Lexus for just a little more, then they see an ad showing them how smart/cool/hip/"like a European" they were for buying a Caddy and they feel all better about it.
Oct. 28, 2008 11:56 a.m. SVreX SuperDork

Burger King currently packages their french fries in a box marked "frypod".

Lame.
Oct. 28, 2008 11:59 a.m. AngryCorvair Dork

sometime in the '70s IIRC, there was a Rolls Royce ad (again IIRC) that said something along the lines of "At 70mph, the loudest noise you'll hear is the clock."

VW played off that with an ad for the Bug, with "At 70mph, the loudest noise you'll hear is the engine."

so that, plus anything with hot chicks.
Oct. 28, 2008 12:00 p.m. Twin_Cam Dork

I hate all advertising. It can be funny, but I dislike it. How do you sell something to me? That's a real challenge...
Oct. 28, 2008 7:30 p.m. billy3esq Dork

I like the Michelin ad where the Michelin man is driving the Mercedes on track and they call him in but he takes another lap. The best part is the line that's something like "Of course, the thrill of white-knuckle driving was brought to you by someone with white knuckles."

I also like most of the Jack In The Box ads, especially the "Angus" one.
Oct. 29, 2008 8:26 a.m. Dr. Hess SuperDork

I liked the "Jack's Back" Jack in the Box Ads. Those were good. We don't have Jack in the Box up here.
Oct. 29, 2008 8:47 a.m. therex SuperDork

I'm gonna go with Dr. Hess on this one.

Titties always have my attention.
Oct. 29, 2008 8:52 a.m. JG Pasterjak Production/Art Director

I really like all of Errol Morris’ Miller ads:

http://www.errolmorris.com/commercials/miller.html

I like him as a director, anyway, and I love how he brought his style to this medium. I like the way he approaches commercials as their own genre and seems to take it as seriously as a feature film.

jg

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