JG Pasterjak wrote:DrBoost wrote:So it's a commercial? I don't watch commercials and don't respect "artists" that sell out.
Then you're arbitrarily shutting yourself off from a huge portion of creative material being produced. Some of film's most gifted directors got their start in commercials, and many still work in that medium along with their film careers. David Fincher? Mark Pellington? Erroll-effing-Morris? Okay, also McG, but you can't win them all.
Also, what constitutes "selling out?" I mean, technically, if you've actually heard of a band, they've sold out to someone.
Personally, I support good work, whatever the media. I especially support good work done in a media not traditionally associated with "art."
jg
Well-said.
"Sellout" was a term that might have had more validity back in the early-to-mid-90's, when there was a record business. Now, I don't care what a band does to make a buck.
If OK Go uses Chevy to get their art out there, good for them and good for Chevy for funding it. Everyone wins. OK Go doesn't have day jobs--they win.
It's a very different climate out there now. Very hard to make music that gets noticed. Viral is the best way to go these days (see also Walk Of The Earth's cover of "Somebody I Used To Know" that's passed 50 million views on youtube).
