I just saw one of their commercials and I thought of something. Their beer is SO BAD that even Coors won't try to convince you it isn't. They don't say anything about the taste, flavor, aroma, or brewing procedures (a guy urinates in a big tank of water all day and they put it in bottles--what is there to talk about?).
Instead, their commercials focus solely upon the fact that their cans have a special ink that changes color when it gets cold!
"Hank, is dat beer dun ready to drink yet?"
"Well, other Hank. I don't know. I can't tell if it's cold ... or if it's hot. I wish there was a way to tell so dat when I dun pour it in my mouf I don't get susprised."
"Hey, lazy red necks! Try new Diet Coors! It changes color when it gets cold, so you don't even have to reach out and touch it to see if it's cold."
"Hey! Thanks Mr. Announcer Guy!"
"Coors Light. It doesn't taste very good, but at least you don't have to actually pick one up to see if it's cold or not!"
