I need some information on fishing lures for a gift. I always thought all lures were the same, but then I suspect the recipient thinks the same about tires for his car.
Are there brands to watch for? A particular style? He will be freshwater fishing in Boreal forest lakes -- the Canadian Shield etc.
I am no where near a Bass Pro shop -- so they need to be somewhat "mainstream" (sorry for the pun) in their availability.
Rob

