Make sure your video titles will make sense for a novice diy market. At the very least make sure you use the tag feature to your benefit. Avoid technical jargon in the titles when you can.
A little humor hear or there goes a long way to putting people at ease. You don't have to be Eddie Murphy.
I think you can also probably do a metric ton of topics on how to fix the messes created by common mistakes. Most folks looking for this info, are looking AFTER they've started the project and realize they don't quite know what they are doing.

