Googled and Yahoo searched "ignore". To my surprise, this particular thread is nowhere in sight. So there is still much work to be done.
Google "grassroots ignore" and the thread is number 1. But what's the fun in that? The base search did yield a link for an e-zine called Ignore Magazine. (Ignore it. Don't click on the link ) Apparently there is an entire movement underway. Or not.

Ignore me!