Santa gave me a script to a 4X4 magazine.
http://www.4wdandsportutility.com/index.html
Somewhere in the magazine, NOT in the advertiser's area, not in the editorials, are GPS coordinates; find the coordinates, go to the spot and find the magazine's license plate and you win something. The plate is laser cut aluminium and never buried.
Last few months it's been suspension, seats, gears etc. Even knowing the coordinates, I can't find the script in the magazine. It may be part of a story, ghost written in the background, in the reflection on a photo, oy!
Interesting because it promotes the vendor's products AND makes the reader go cover to cover with a fine-toothed-comb.
That dummy's no kid, eh?
Dan