So, getting ready to start amateur racing, I'm thinking of starting a race "team" to maybe defer some costs and generally feel cool. Probably build a simple website and use it for asking local businesses and such for some sponsorship. So, I'm trying to come up with a good name.
There's the obvious "[My Name] Racing". It's fairly professional, but I think it's a bit presumptuous and not very memorable.
I've had the idea of "Bourbon Ballroom Racing" for a while; with the motto "Whiskey - Tango - Foxtrot". Fun and memorable. I generally like it. But I worry that maybe it isn't professional or serious enough to convince people to give money or goods to. It's also a long name.
I've also thought of "Hep Kat Racing" (my friends refer to me as the Hep Kat) or HK Racing. Which seems like a good halfway between the two.
I do think I'll talk to some business owners I know and am friends with to see what they think of the different names.