Interesting non-HD bashing or praising note. I have a friend, late 20's, who bought a new HD.
He was saying HD has had to really think hard about their marketing plan because their traditional demographic is drying up. Our generation is not too enamored with the HD brand. We didn't grow up looking up at them as being the coolest, fastest, or best bikes.
The older generation buying Harleys are actually some of the most likely to get killed on their bikes too. Since these are guys who maybe rode a bike 20 years ago, and now have money to go out and buy a fancier, heavier, more powerful bike than they ever rode, and they don't have the skills anymore. They then think they're hot stuff and buy a peanutshell, steel toed boots, and leather vest and use the bike to cruise to the bars a couple miles away, where they drive back at night after a couple of drinks that might be okay to have if you were in a family sedan.
So, HD now needs to attract younger people who will be able to continue to buy their products into the future.
Their lower level bikes are now actually getting better than their flagship models, because the entry level ones are being marketed to younger folks who want sleek stylings, quality speeds, and real helmets.