I thought this post was going to be about wine tasters doing 10-under on Napa backroads, hahaha.
I've recently gotten much more enamored of good beer. A big part of that was a video on Lifehacker, showing how to select the proper glass. I used to drink everything out of pint glasses, after watching that I picked up a more proper beer glass ($5 for 2, so it's not like I dropped challenge money for 'em), and I do notice a significant difference in the flavor (for the better, even).
I've also stopped chasing getting drunk, so spending $10 for a single bottle of beer is an acceptable proposition now

'We have a Dom Perignon '58 at $150 a bottle"...