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Dine With Us at Lime

Coming to Daytona for the Rolex 24? Come have dinner with us Friday at Lime Fresh Mexican Grill.

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Project Cars at the Grassroots Motorsports Experience at Daytona

Coming to the Rolex 24? Come hang out in our tent. We'll have lots of cool stuff to show you.

GRM Experience Schedule Released

The official schedule for GRM happenings at the Rolex 24 at Daytona is now available.

Brand New Ford GT Revealed

Ford is finally releasing a second take on the GT40-inspired supercar.

Want to Try Rallycross?

The Firm is hosting another rallycross day on January 17.

Tour the Roar

Going the Roar before the Rolex 24? Don't miss out on our awesome tour.

One Lap of America Field Shaping Up

The Tire Rack One Lap of America is coming up quick and we see some interesting entries.

Coming to MSX?

Get a discount on your registration here.

That's a Wrap on the Shop Contest

The Show Us Your Shop Contest is officially over. Thank you to everyone who joined in the fun.

2015 Ultimate Street Car Series Schedule Announced

Optima Batteries' search for the ultimate street car will continue in 2015. Will you be there?

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