Mercedes-Benz and Matchbox: Science, Math and Toy Cars for Girls, Too

Gender stereotypes. They’re a thing. We see them all the time, especially surrounding cars and motorsports. Mercedes-Benz and Mattel have teamed up to do something.


As the joint release explains, “No Limits” is an initiative “created by Mercedes-Benz in partnership with Mattel and the National Girls Collaborative Project (NGCP), a network of organizations that encourages girls to pursue science, technology, engineering and math (STEM) careers.”


A tangible part of the program: 50,000 Matchbox cars that will be handed out to girls who participate in the “No Limits” workshops. The Matchbox depicts the Mercedes-Benz 220SE driven by Ewy Rosqvist, winner of the 1962 Argentinian Grand Prix. To meet Rosqvis and see the program in action, take 5 to watch the following two videos.




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View comments on the GRM forums
AnthonyGS Dork
11/11/19 12:53 a.m.

Okay very cool.  So how do I get a car for my 6 year opd daughter?  She's gonna want one if she sees the video.  She is quite honestly the best assistant I've ever had in the garage too.

dean1484 MegaDork
11/11/19 1:25 p.m.

I saw this a while back. Thank you Mercedes!!!  

David S. Wallens
David S. Wallens Editorial Director
11/11/19 8:45 p.m.

In reply to AnthonyGS :

I see two on eBay, and here a list of participating organization. 

David S. Wallens
David S. Wallens Editorial Director
11/11/19 8:48 p.m.

And while posting the above, this came on:


Isabelle664 New Reader
11/12/19 3:11 a.m.

The first “No Limits” programs launched 4 days ago with special workshops in Atlanta, Los Angeles and New York City, where thousands of young children will be inspired to think outside of the box when it comes to career aspirations. Through February 2020, girls across the U.S., through more than 100 organizations, will engineer toy racetracks, design cars, engage with female role models and attend STEM workshops through programs designed to expand how they see their future.

ebonyandivory PowerDork
11/13/19 6:18 a.m.

Present the courses. Give equal access. Let individuals decide what they're interested in. The tendency for the two genders/sexes to choose different paths is not artificial.

That said, if my daughters wanted to be mechanics/welders/architects what have you, I'd be delighted.

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