PRI Show 2020 Canceled

Blame the scrubbing of another landmark event on the Covid-19 crisis: "Performance Racing Industry (PRI) announced today that the 2020 PRI Trade Show will not be taking place as scheduled in December."

The SEMA Show, the other industry staple, will also not take place this year. To help spread the word regarding the latest and greatest from the motorsports world, look for increased new product coverage in the December issue of GRM

Scroll down for the full release from Performance Racing Industry:

2020 Performance Racing Industry Trade Show Update

ALISO VIEJO, Calif. (Sept. 14, 2020) – Performance Racing Industry (PRI) announced today that the 2020 PRI Trade Show will not be taking place as scheduled in December.

The announcement comes after months of working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials to develop a plan for a safe and productive PRI Trade Show. Despite health and safety guidelines that would have been in place, mounting uncertainty related to the Coronavirus resulted in an environment that would not be conducive to a productive trade show.

It is with great disappointment that we announce that the 2020 PRI Trade Show will not take place,” said PRI President Dr. Jamie Meyer. “Our goal is to always do what is best for the motorsports industry, and PRI will continue to lead with business solutions for an ever-changing future."

The organization is committed to supporting motorsports parts manufacturers, resellers, racetracks, race teams, sanctioning bodies, media, and racers themselves, through legislative advocacy, training, and more.

Full refunds for PRI Trade Show exhibitor booth deposits will be issued.

Updates will be posted to

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit

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View comments on the GRM forums
Ranger50 UltimaDork
9/14/20 6:36 p.m.


Id love to see my racing friends again, including Dr Jamie Meyer.

David S. Wallens
David S. Wallens Editorial Director
9/14/20 7:04 p.m.

In reply to Ranger50 :

I was looking forward to seeing Dr. Jamie (and everyone else) as well.

aussiesmg MegaDork
9/14/20 8:27 p.m.


Jerry UberDork
9/15/20 6:43 a.m.

Not surprised, that show is always packed like sardines.

MadScientistMatt PowerDork
9/15/20 8:34 a.m.

Sad, but not surprising. We hadn't booked a booth or hotel where I worked because we were pretty sure this would happen. I couldn't see how they would manage to keep social distancing at an event like this, there would probably be travel restrictions keeping international travelers out, and I suspect a lot of the people who would attend would be serious COVID deniers (since those worried about it would probably stay home).

bobzilla MegaDork
9/15/20 8:39 a.m.

Lots I want to say but I'm not allowed to say it anymore. 

fidelity101 (Forum Supporter)
fidelity101 (Forum Supporter) UltraDork
9/15/20 10:12 a.m.

Really glad I made it to SEMA and PRI last year as my first attendance on both now. 

captdownshift (Forum Supporter)
captdownshift (Forum Supporter) UltimaDork
9/15/20 12:01 p.m.

To those that work with or for sanctioning bodies, drivers or teams with sponsors. This is an opportunity during a strange time. Take the initiative to visit those current sponsors and meet with them socially distanced mask to mask. And to also do so with potential future sponsors. this will show initiative and differentiate you from other teams that only make annual contact with them face to face at shows such as PRI. I suggested this to an organization that I used to be affiliated with, who previously had a $35,000 a year sponsorship from a certain tire manufacturer, as of last week that deal is now worth and excess of $160,000 a year. During a horrific market for Motorsport tire suppliers. 

So go differentiate yourself and do good by your sponsor partners. 

David S. Wallens
David S. Wallens Editorial Director
9/16/20 1:19 p.m.

In reply to captdownshift (Forum Supporter) :

Good point. Whether virtually or not, some personal contact is usually much appreciated. 

fidelity101 (Forum Supporter)
fidelity101 (Forum Supporter) UltraDork
9/16/20 3:04 p.m.

In reply to David S. Wallens :

being able to be sucsessful in this environment shows hussle and finding spots that make sense is interesting. Some busineses seems to be thrive and others are failing, its quite bizzare. 

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