Rate It: When Chrysler Tried To Revive the Imperial Name With a Stretched 300

The Imperial nameplate may have died in North America in 1993, though Chrysler attempted to revive the name in 2006 with its Chrysler Imperial concept. Based on a lengthened version of the LX platform that underpins the first-generation Chrysler 300, the Imperial concept measured over 17 ft. long and a little over 6 ft. wide.

Power came from a 5.7-liter V8 rated for 340 horsepower and 390 lb.-ft. of torque mated to a five-speed automatic transmission. A sprint to 60 was estimated to take five-and-a-half seconds with a top speed of 160 mph.

Exterior-wise, the Imperial was finished in a brown pearl coat called “Chrysler Bronze,” and even had a set of Lincoln Continental-esque rear suicide doors. As far as the interior went, the seating surfaces were covered in “Bay Brown” and “Birch Crème” leather, with plenty of metal and wood accents.

Unlike some concepts, however, the Chrysler Imperial was planned to enter production. However, it’s said that plans were scrapped in 2017 because of an increase in fuel prices as well as more strict fuel economy standards handed down from the government.

Was the 2006 Chrysler Imperial concept a promising return to true American luxury, or was it little more than a bloated 300?

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