We Sit Down With the Head of Hyundai/Kia’s R&D, Albert Biermann

Former BMW M chief Albert Biermann came to Hyundai to spearhead their new N line of performance models. That worked out so well he's now been named Hyundai/Kia's head of R&D, and is the first non-Korean to hold that position. Under Biermann's leadership, Hyundai is steadily transforming into a brand with legit performance, motorsport and marketplace chops. 

Along with a few other journalists, we had a chance to sit with him recently during the 2019 Nürburgring 24 hour race.

We discussed his memories of the 'Ring, the future of Hyundai performance and motorsports, and what it's like to build a global performance brand from scratch in a company previously associated with more utilitarian cars.

Watch our interview on our YouTube page, and be sure to leave us a like. Maybe consider subscribing, too. 

 

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RacetruckRon
RacetruckRon HalfDork
6/27/19 12:49 p.m.

Former BMW M chief Albert Biermann came to Hyundai to spearhead their new N line of performance models

 He's just working his way down the alphabet.

bobzilla
bobzilla MegaDork
6/27/19 12:54 p.m.
RacetruckRon said:

Former BMW M chief Albert Biermann came to Hyundai to spearhead their new N line of performance models

 He's just working his way down the alphabet.

Sooooo..... Kia gets the O-Line? 

JG Pasterjak
JG Pasterjak Production/Art Director
6/27/19 1:25 p.m.
RacetruckRon said:

Former BMW M chief Albert Biermann came to Hyundai to spearhead their new N line of performance models

 He's just working his way down the alphabet.

"It's not a car, it's an engineering exercise." - Mezzanine

 

I really wanted to work that into a question, but there was a dude sitting just off camera getting visibly agitated that we went WAAAAY beyond our allotted 10 minutes and I didn't want to get thrown out a window.

kevinatfms
kevinatfms Reader
7/8/19 7:09 a.m.

When are they bringing the damn I30N to the united states?!? I want one BADLY.

pinchvalve
pinchvalve MegaDork
7/8/19 9:02 a.m.

Biermann should be in charge of all cars, everywhere. 

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