What a day in the life of a car magazine editor really looks like

Sadly, despite what was promised by my youthful dreams, working at a car magazine does not mean playing with cars all day. At least I don’t.

What do we do? We make content: magazines, web, video and the like. Might as well add in events, too, as we do those as well.

Sarah and I just made a promo cover for the August issue. This is a mock-up that will be used by the ad and circ departments. The goal is to get something close and sellable. While doing this, I’m also fielding questions from the rest of the staff. Office sounds today provided by They Might Be Giants (Asbury Park live from August 8, 2013).

Comments

Colin Wood Associate Editor
5/13/25 12:53 p.m.

TL;DR: We need to be spending more time jumping Challengers.

1988RedT2 MegaDork
5/13/25 1:03 p.m.

I just assumed it was all champagne and caviar and canoodling with attractive young women.

David S. Wallens Editorial Director
5/13/25 1:04 p.m.

In reply to 1988RedT2 :

How about PB&J and cuddling with our dog during lunchtime?

David S. Wallens Editorial Director
5/13/25 1:04 p.m.

Colin Wood said:
TL;DR: We need to be spending more time jumping Challengers.

Colin, we’re in Florida. Where are there hills to jump? :)

californiamilleghia PowerDork
5/13/25 1:13 p.m.

........... 11:45 a.m.: Promo cover delivered from Sarah to relevant departments.......

Noon , Lunch and a nap.........

Tom1200 UltimaDork
5/13/25 1:31 p.m.

David S. Wallens said:
In reply to 1988RedT2 :

How about PB&J and cuddling with our dog during lunchtime?

I really liked you guys until right now..............

Gee thanks for rubbing it in and lording your doggie cuddling lunch over us.

And I suppose PB&J has strawberry jam...............you media elites are all alike.

Colin Wood Associate Editor
5/13/25 1:53 p.m.

David S. Wallens said:
Colin Wood said:
TL;DR: We need to be spending more time jumping Challengers.

Colin, we’re in Florida. Where are there hills to jump? :)

Ah. That explains the ramp that's getting built at the FIRM.

Datsun240ZGuy MegaDork
5/13/25 3:08 p.m.

This is how I see you guys......

Nred New Reader
5/13/25 3:16 p.m.

In reply to Datsun240ZGuy :

Brilliant, I do (did?) too!

David S. Wallens Editorial Director
5/13/25 3:27 p.m.

californiamilleghia said:
........... 11:45 a.m.: Promo cover delivered from Sarah to relevant departments.......

Noon , Lunch and a nap.........

A nap sounds awesome. We just finished a two-week GRM production cycle because we needed to steal a little time to finish an issue of Classic. Mentally, it’s rather demanding. This afternoon, I’m basically cycling between editing for web, magazine and video.