David S. Wallens
David S. Wallens Editorial Director
12/12/19 1:33 p.m.

Story by David D. Wallens • Photography as Credited


Nissan flat-out ruled the first half of the ’90s. It had the products, the race program and the fanatical customer support. And its halo model of the day was the 300ZXTwin Turbo.

This wasn’t the simple, lithe car of the ’70s, though, but the right product for the times. It was fast, attractive and, yes, comfortable. And Nissan sold a ton of them–nearly 90,000 in just the U.S., about double the number of Mk IV Supras sold worldwide.

Fast-forward to today. The Supra fetches the higher premium, but interest in that Z32-chassis Z is growing. RM Sotheby’s sold four of them as part of the Youngtimer collection, with one bringing in $53,200 and another selling for an even $66,000.

The 300ZX was all new for 1990. While a 3.0-liter V6 still provided power, this one had twin overhead cams. The base car made do with 222 horsepower; that flagship Twin Turbo model, however, sported 300, the magic number for the day. Underneath, this new Z relied upon double wishbones. Timeless sheet metal topped the entire package.

The 300ZX Twin Turbo came to market at right around $33,000–about $64,000 in today’s dollars. (Quick price check: The 2020 Nissan 370Z, now a full decade since its last real update, starts at $30,090.)

The praise soon followed. “Brace yourselves, sports fans: what we have here is nothing less than the first Japanese sports car able to run with the big dogs,” Csaba Csere wrote in the November 1989 issue of Car and Driver. “Whether you’re comparing acceleration, roadholding, or top speed, the Turbo Z has the qualifications needed to compete against the likes of the Chevrolet Corvette, the Porsche 911 or even the Ferrari 328.”

But changing times would eventually work against the Z. By 1995, you’d pay about $42,000–more than $70,000 in today’s dollars–for a new 300ZX Twin Turbo. Buyers, meanwhile, seemed more interested in trucks. As a result, the entire Japanese supercar market pretty much collapsed. Nissan sold nearly 40,000 Z-cars to Americans for 1990; by 1995, that figure had fallen to less than 5500. While Z32 production continued through 2000, American dealers dropped the car after 1996.

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300zxfreak New Reader
12/15/19 3:55 p.m.

I'm 300zxfreak, and I approved this message.

rodknock Reader
12/15/19 4:50 p.m.

I have always liked the look of these. I don't like how tight the engine bay is but that can be solved with an LS swap. 

Datsun310Guy UltimaDork
12/15/19 5:27 p.m.

I have a yellow Hot Wheels matching this car.  

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