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DirtyBird222
DirtyBird222 UberDork
7/17/20 9:52 a.m.

carsdotcom reported this morning that Honda is killing off the Fit and Civic Coupe for MY2021. Also the manual Accord will be no more in any trim. 

Gotta pour one or three out for this one. The Fit is the best car in that segment but I'm sure Civic hatch pulled a ton of sales away from it. 

pointofdeparture
pointofdeparture GRM+ Memberand UltimaDork
7/17/20 10:06 a.m.

C&D confirming as well. I'm sad, but I'm not surprised.

The new Fit the rest of the world is getting is being hailed as a return to form, shame we'll never see it here.

Tom_Spangler (Forum Supporter)
Tom_Spangler (Forum Supporter) GRM+ Memberand PowerDork
7/17/20 10:13 a.m.

And the Carpocolypse continues.... crying

captdownshift (Forum Supporter)
captdownshift (Forum Supporter) GRM+ Memberand UltimaDork
7/17/20 10:32 a.m.

The global economy is going in the E36M3er and every manufacturer is pulling their small, efficient vehicle offerings from the US market. 

 

 

NickD
NickD UltimaDork
7/17/20 10:44 a.m.

This is truly the darkest timeline.

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
7/17/20 10:51 a.m.

Alternate headline:

Poor sales cause the cancellation of three cars because the market has decided there are better alternatives and the production and engineering costs cannot be justified.

Seriously, these may be cars we all want to buy for $2500 in 10 years, but that's not how automakers pay the bills.

DirtyBird222
DirtyBird222 UberDork
7/17/20 10:52 a.m.

Daimler just reported they are killing off sedan production in the US. 

I'm really going to miss the Fit. Such a great car for the money. 

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
7/17/20 11:08 a.m.

goodcarbadcar.net is a decent source for sales figures.

DirtyBird222
DirtyBird222 UberDork
7/17/20 11:09 a.m.

2019 Mazda U.S. sales figures ~ 278,000

2019 Accord U.S. Sales Figures ~ 267,000

2019 Civic U.S. Sales Figures ~ 325,000

2019 Fit U.S. Sales Figures ~ 35,400

Mazda had 7 different models they sold in 2019. For the sake of simplifying things lets divide 278k/7 = 39714. The Fit was on par with most Mazda model sales by average. 

In terms of Honda sales figures, yea the Fit is struggling. If it were a Mazda it would be doing well. 

 

David S. Wallens
David S. Wallens Editorial Director
7/17/20 11:10 a.m.

Still miss our Civic Si coupe. Great car. 

93EXCivic
93EXCivic MegaDork
7/17/20 11:17 a.m.

Tom_Spangler (Forum Supporter)
Tom_Spangler (Forum Supporter) GRM+ Memberand PowerDork
7/17/20 11:25 a.m.
Keith Tanner said:

Alternate headline:

Poor sales cause the cancellation of three cars because the market has decided there are better alternatives and the production and engineering costs cannot be justified.

Seriously, these may be cars we all want to buy for $2500 in 10 years, but that's not how automakers pay the bills.

Well, yes. Of course they wouldn't be getting rid of them if they were selling well. That doesn't mean we can't mourn the loss of enthusiast-friendly vehicles.

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
7/17/20 11:35 a.m.
DirtyBird222 said:

2019 Mazda U.S. sales figures ~ 278,000

2019 Accord U.S. Sales Figures ~ 267,000

2019 Civic U.S. Sales Figures ~ 325,000

2019 Fit U.S. Sales Figures ~ 35,400

Mazda had 7 different models they sold in 2019. For the sake of simplifying things lets divide 278k/7 = 39714. The Fit was on par with most Mazda model sales by average. 

In terms of Honda sales figures, yea the Fit is struggling. If it were a Mazda it would be doing well. 

 

Well, sorta. Mazda has a fair spread in their sales volumes. They have their halo car which sells in very low numbers, and they have the ones that are the bread and butter and keep the company in business. The halo car gets supported because it's important to the brand. If the bread and butter cars fail to sell well enough, they get cut. The Mazda3 sold about 51k in 2019. 

You're also counting the convertible and targa versions of the Miata as two different models :)

DirtyBird222
DirtyBird222 UberDork
7/17/20 11:40 a.m.
Keith Tanner said:
DirtyBird222 said:

2019 Mazda U.S. sales figures ~ 278,000

2019 Accord U.S. Sales Figures ~ 267,000

2019 Civic U.S. Sales Figures ~ 325,000

2019 Fit U.S. Sales Figures ~ 35,400

Mazda had 7 different models they sold in 2019. For the sake of simplifying things lets divide 278k/7 = 39714. The Fit was on par with most Mazda model sales by average. 

In terms of Honda sales figures, yea the Fit is struggling. If it were a Mazda it would be doing well. 

 

Well, sorta. Mazda has a fair spread in their sales volumes. They have their halo car which sells in very low numbers, and they have the ones that are the bread and butter and keep the company in business. The halo car gets supported because it's important to the brand. If the bread and butter cars fail to sell well enough, they get cut. The Mazda3 sold about 51k in 2019. 

You're also counting the convertible and targa versions of the Miata as two different models :)

Hey dude I'm only relaying reporting from official Mazda sales figures, in which they list 7 different models. Are you gonna tell me they are a boutique brand next? 

pointofdeparture
pointofdeparture GRM+ Memberand UltimaDork
7/17/20 11:44 a.m.

New clarification: no Si models for 2021 either. They are "on hiatus."

https://www.autoblog.com/2020/07/17/2021-honda-civic-info-dump/?ncid=edlinkusauto00000016

Dave M (Forum Supporter)
Dave M (Forum Supporter) HalfDork
7/17/20 11:53 a.m.
pointofdeparture said:

New clarification: no Si models for 2021 either. They are "on hiatus."

https://www.autoblog.com/2020/07/17/2021-honda-civic-info-dump/?ncid=edlinkusauto00000016

This all seems a bit odd except the Accord m/t.

No Fit - I guess it makes sense since they don't sell much.  I know enthusiasts love them but as a big guy nope.  Feels like cramped e36 m3 box to me.

Accord m/t - that makes total sense.  If you are buying a sedan you pretty much don't care if it is a penalty box. Too bad as the Accord Sport was fun to drive!

Civic coupe - that's a head scratcher.  They are the only good-looking Civics and they sell them to younger folks who associate Honda with performance vehicles.  My second car was an Integra and I've had a zillion Hondas since.  You lose that demographic.

Civic Si - also a head scratcher; this car was a performance bargain. Same logic as the Civic coupe - it's a gateway drug of a car.

 

This and the CTR getting heavy/expensive/electrified/no more m/t is baaaad news from Honda.

 

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
7/17/20 12:00 p.m.
DirtyBird222 said:
Keith Tanner said:
DirtyBird222 said:

2019 Mazda U.S. sales figures ~ 278,000

2019 Accord U.S. Sales Figures ~ 267,000

2019 Civic U.S. Sales Figures ~ 325,000

2019 Fit U.S. Sales Figures ~ 35,400

Mazda had 7 different models they sold in 2019. For the sake of simplifying things lets divide 278k/7 = 39714. The Fit was on par with most Mazda model sales by average. 

In terms of Honda sales figures, yea the Fit is struggling. If it were a Mazda it would be doing well. 

 

Well, sorta. Mazda has a fair spread in their sales volumes. They have their halo car which sells in very low numbers, and they have the ones that are the bread and butter and keep the company in business. The halo car gets supported because it's important to the brand. If the bread and butter cars fail to sell well enough, they get cut. The Mazda3 sold about 51k in 2019. 

You're also counting the convertible and targa versions of the Miata as two different models :)

Hey dude I'm only relaying reporting from official Mazda sales figures, in which they list 7 different models. Are you gonna tell me they are a boutique brand next? 

I'm not sure what boutique brand really means, but I Mazda and I disagree on the Miata soft top and Miata RF being different cars :) The rest of my point stands regardless of how you feel about that distinction. If the Mazda3 sold as poorly as the Fit, Mazda would be concerned. If the CX5 sold as poorly as the Fit, Mazda would be in big trouble.

Woody
Woody GRM+ Memberand MegaDork
7/17/20 12:10 p.m.

I’m a little bummed out by the news, but I haven’t exactly bought any of these cars either.  

alfadriver (Forum Supporter)
alfadriver (Forum Supporter) MegaDork
7/17/20 12:12 p.m.
Tom_Spangler (Forum Supporter) said:

And the Carpocolypse continues.... crying

that bummes me out, too.  I had already realized that my next car isn't going to be a Ford, but it would be sad if I could not even get a car.

volvoclearinghouse (Forum Supporter)
volvoclearinghouse (Forum Supporter) PowerDork
7/17/20 12:42 p.m.

Its like Honda hit the Fit with the Ugly Stick and then decided to kill it out of mercy. 

I see more of the older, "normal" looking Fits on the road than I do of the newest gen.  I was at a dealership back in 2018 when I was car shopping and the salesman worked hard to trash talk the fit.  "ugly" and "underpowered" were some of the words he used. 

That new Fit in the pic looks pretty decent. 

volvoclearinghouse (Forum Supporter)
volvoclearinghouse (Forum Supporter) PowerDork
7/17/20 12:46 p.m.

In reply to Keith Tanner :

Yeah, looks like Mazda managed to move 150k or so CX5s in each of the last 2 years.

https://www.goodcarbadcar.net/mazda-cx-5-sales-figures/

 

Fueled by Caffeine
Fueled by Caffeine MegaDork
7/17/20 12:56 p.m.

In reply to volvoclearinghouse (Forum Supporter) :

they have 5-7 platforms and 1 is 50% of the sales?  wow.. dump some low hanging stuff.. 

 

cx9?  they all have to rentals.

mazda 6 - sloooooowwww seller..

ProDarwin
ProDarwin UltimaDork
7/17/20 12:58 p.m.

What % of Civics are coupes?  I am 100% on board with killing the coupe.  Hell, kill the sedan too! (and make the Si a hatch)

Snowdoggie
Snowdoggie Reader
7/17/20 12:58 p.m.
captdownshift (Forum Supporter) said:

The global economy is going in the E36M3er and every manufacturer is pulling their small, efficient vehicle offerings from the US market. 

 

 

Maybe they figured out that if the economy tanks this time gas prices are actually going down too. 

CyberEric
CyberEric Dork
7/17/20 1:31 p.m.

Future me is sad, but like Keith said, car companies can’t care what we want to buy used in 10 years. 

I’m not sure where everyone is hiding the 50k 3s Mazda sold in 2019. I rarely see the new body style. Maybe 2019 was still the last gen? The CX-5 on the other hand, I see tons of. I’m pretty sure it’s the only reason Mazda stays afloat in the US market.

I see gardening people using 30 year old small trucks all the time these days, since they don’t really make them anymore. Is that how it’s gonna be for small cars in the future? If you want small, nimble, fuel efficient, we will be scouring the used market for the last of the economy cars circa 2014.

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