JG Pasterjak
JG Pasterjak Production/Art Director
12/23/20 8:42 a.m.

We were recently treated to a backstage look at KW Suspension’s plant in Fichtenberg, Germany. Not familiar with Fichtenberg? You’re not alone. 

This mostly rural town of about 2500 people sits 45 minutes or so northeast of Stuttgart. Most of the local economy revolves around farming, some tourism, and supporting the locals. On the south side of town lie the ultramodern development and production facilities of KW Automotive. Their purple and yellow trademark accents adorn the many large metal buildings that make up the KW campus, yet somehow this futuristic, industrial compound blends nicely with the scenic German countryside.

While KW may not be a household name in the States, the company is working hard to change that—which is why they invited a bunch of journalists to their headquarters. The truth is, KW is a lot more prolific in the U.S. than you may realize, as they produce coil-over kits under license for many other manufacturers. In Europe, they’re definitely one of the major players, having produced the suspensions on several recent Nürburgring 24 Hour winners.

Their story is one of success not only on track, but in the business world as well. Owner Klaus Wohlfarth started the company as little more than a storefront parts outlet, and a couple decades later KW is one of the premier suspension manufacturers in the world.

They owe a lot of their success to their development process and general philosophy. They’re not trying to crank out huge quantities and flood the market. Rather, each kit is developed from the ground up for a specific application, and all of the engineering and development are done in-house. The kit is then manufactured from high-quality materials, assembled, and packaged by hand. Finally, it’s shipped to its new home. 

That’s right, each kit is built to order by guys and girls in Germany. Cool, huh? Here’s the process as we saw it, from development through delivery:

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Vigo (Forum Supporter)
Vigo (Forum Supporter) MegaDork
12/24/20 12:11 a.m.

Cool stuff. yes

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