Colin Wood
Colin Wood Associate Editor
2/5/21 3:05 p.m.
feature_image

Idemitsu already works with Mazda North America in “supplying all factory-fill lubricants and as the bulk oil supplier to the Genuine Mazda Premium Oil Program,” so it may not be too much of a surprise that the Japanese petroleum company is now the title sponsor for the Mazda MX-5 Cup p‚Ķ

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spacecadet (Forum Supporter)
spacecadet (Forum Supporter) GRM+ Memberand UltraDork
2/5/21 6:17 p.m.

I wondered how/why these guys came out of nowhere the past few years, but they acquired the Japanese Subsidiary of Shell between 2016 and 2019.

Neat company especially since they have a whole line of products for Rotaries..

j_tso
j_tso GRM+ Memberand Reader
2/5/21 9:06 p.m.

In reply to spacecadet (Forum Supporter) :

Yeah, I've only heard of them because of their rotary specific premix. Sponsoring Mazda's IMSA race car prompted a bunch of "it's a rotary?" on social media.

jb229
jb229 New Reader
2/7/21 2:48 a.m.
spacecadet (Forum Supporter) said:

I wondered how/why these guys came out of nowhere the past few years, but they acquired the Japanese Subsidiary of Shell between 2016 and 2019.

Neat company especially since they have a whole line of products for Rotaries..

They've been providing Mazda with their factory/dealer oil for many years, from what I seem to recall.  They just don't have much in-store presence.

mazdeuce - Seth
mazdeuce - Seth Mod Squad
2/7/21 7:24 a.m.

They're also the main sponsor for Takaaki Nakagami in MotoGP. They're getting their name out there in motorsports. 

David S. Wallens
David S. Wallens Editorial Director
2/8/21 7:20 p.m.

In reply to jb229 :

Maybe some more U.S. retail presence is on the way? 

NOT A TA
NOT A TA SuperDork
2/8/21 7:58 p.m.
David S. Wallens said:

In reply to jb229 :

Maybe some more U.S. retail presence is on the way? 

That was my thought, otherwise why advertise in the USA? Send them a GRM advertisers promo pack David!

David S. Wallens
David S. Wallens Editorial Director
2/9/21 10:29 a.m.

In reply to NOT A TA :

We're on it!

 

NOT A TA
NOT A TA SuperDork
2/9/21 11:08 a.m.
David S. Wallens said:

In reply to NOT A TA :

We're on it!

 

While you're at it send one to Motul also since it seems Idemitsu has taken a step from the Motul playbook by entering into the USA market using races as part of their advertising and I haven't seen Motul advertised in GRM yet although their products are quickly gaining popularity in our market.

spacecadet (Forum Supporter)
spacecadet (Forum Supporter) GRM+ Memberand UltraDork
2/9/21 11:17 a.m.

you can buy the Idemitsu oil on amazon.. I was looking at their 5w-20 for my next Fit oil change..

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