Robert Bowen
Robert Bowen Editor
7/28/22 3:12 p.m.

The early 2000s were tumultuous years for GM. Most of the company’s brands were in disarray, and buyers were deserting by the thousands. The Camaro and Firebird were dead, SUVs and trucks ruled the product mix, and car line innovation was sorely lacking. GM leadership had to do something, or continue to fall behind Toyota in the American sales race. …

This content is available for GRM+ members only.

You can read it for free in 24 days or subscribe to GRM+ to read right now.

Subscribe now

Already a member?

Login to read

Read the rest of the story

Our Preferred Partners