The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
7/13/20 7:59 a.m.

Sponsored article presented by Yokohama ADVAN Tires.


While Yokohama’s performance tires have been popular with enthusiasts for decades—after all, the company goes back more than a hundred years—its new ADVAN Apex V601, a max-performance summer model, breaks ground. It’s the company’s first tire developed in the U.S. specifically for the American market.

What Kind of Tire Is the ADVAN Apex?

Every time a tire’s mission expands, compromises must be made. A tire that must handle dry summers as well as snowy winters, for example, isn’t going to hang with a dedicated race tire on track. It’s just the nature of physics and engineering.

Read the rest of the story

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
7/13/20 8:24 a.m.

Sizes start at 245/40-17 (smallest overall ID, there's also a 225/45-17) and go up to 20" variants. FYI.

nderwater UltimaDork
7/13/20 8:47 a.m.

Can we expect that the Apex will be less expensive than the A052?

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
7/13/20 8:59 a.m.

Both tires are on Tire Rack now. In a 245/40-17, the Apex V601 is $169.22 and the A052 is $217.03. The RE-71R is $182.92.

CyberEric Dork
7/13/20 11:52 a.m.

I guess I’m the only guy in America with smaller wheels than 17s.

These sound great for a street tire that sometimes sees track/autox, something we have all been asking for as the competition street tires have gotten so bonkers, but I need something smaller.

Javelin (Forum Supporter)
Javelin (Forum Supporter) GRM+ Memberand MegaDork
7/13/20 11:54 a.m.
CyberEric said:

I guess I’m the only guy in America with smaller wheels than 17s.

Even 17's are not in-vogue anymore. I have sold all but one of my sets of 17" wheels because the tire selection has gotten so lousy.

CyberEric Dork
7/13/20 11:58 a.m.

In reply to Javelin (Forum Supporter) :

Ugh. I hate this trend of boat anchor giant wheels. More expensive, more weight, and I don’t think it looks good either. I know I’m in the minority at that last point.

Patientzero GRM+ Memberand HalfDork
7/13/20 2:00 p.m.

Since these are made for the American market, are they going to offer American (Muscle) sizes? 

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