GRM Experience at the Rolex 24 Tickets On Sale Soon!

Each January, the Rolex 24 at Daytona returns to the world center of racing, and each January we're right there with it. The Grassroots Motorsports Experience is your home away from home at the Rolex 24 at Daytona, and we're once again hoisting our big-top hospitality tent right in the center of the Rolex 24 weekend. The fun runs January 23-26, 2020, is presented by Koni and Hagerty, in association with Covercraft, BBS, White Pony Absorbent Products, zMAX, Autolift Production, Intercomp, Nord-Lock, Spec Clutches And Flywheels, with thanks to Krispy Kreme Doughnuts and APEX pro

What does this mean to you? It's time to get your tickets. GRM Experience tickets are one of the most sought-after items at the Rolex 24, and last year our GRM Experience ticket packages sold out within seconds of going on sale (yes, we're serious). 


They cost $134 each and include the following:

  • Spectator access to the infield, grandstands, garages and UNOH Fanzone for the entire four-day weekend. 
  • Paved infield parking in our compound.
  • Guaranteed infield parking access (even when the track is at capacity).
  • Saturday dinner.
  • 24/7 access to our hospitality tent.

If you purchased GRM Experience tickets last year, you should be getting a renewal offer in the mail any day now. This will be your only chance to keep your spot on the list, and the deadline to renew your tickets is July 15, 2019.

If you didn't purchase GRM Experience tickets last year, the race is on: The public on-sale date is July 23, 2019, and tickets can be purchased by calling 1-800-PIT-SHOP.

Don't worry–you didn't miss out if you weren't able to buy a GRM Experience ticket. We also offer the Grassroots Motorsports Frontstretch Seating Package, which gets you most of the good stuff without all the scarcity. 


They cost $99 each and include the following:

  • One Saturday and Sunday infield and frontstretch grandstands general admission ticket, which includes access to our hospitality tent.
  • Saturday and Sunday garage access.
  • $10 in Daytona dollars (valid at any Daytona International Speedway concession stand).
  • Hot breakfast Sunday morning served in a climate-controlled Midway Suite.
  • Eligibility for exclusive behind-the-scenes track experiences. 

The public on-sale date for these tickets is July 23, 2019, and tickets can be purchased by calling 1-800-PIT-SHOP.

As always, all ticket pricing, sales, fulfillment and changes are handled by the track, not by GRM. Call 1-800-PIT-SHOP with any questions or concerns.


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View comments on the GRM forums
Feedyurhed UltraDork
6/20/19 3:31 p.m.

Thanks Jordan for clearing up a few questions that I had.  A couple quick questions though.  Is Mazda no longer a sponsor next year?  And.........At the 2018 Rolex we arrived a couple hours before the race and the infield was completely filled including your lot and that's with having GRM Experience tickets.  There simply was not one more spot available. We got booted out and had to park outside the track, down the street across from the Mall and walk back in. How can you guarantee that this won't happen again? This did not happen in 2019 but we got there way earlier to secure a spot.  Thanks for all your help. 

Jordan Rimpela
Jordan Rimpela Digital Editor
6/20/19 3:39 p.m.

As of right now, Mazda is not a sponsor. As for your other concern, let me ask the powers that be and get back to you. 

Marjorie Suddard
Marjorie Suddard General Manager
6/20/19 4:03 p.m.

In reply to Feedyurhed :

Ideally we could guarantee that everyone with a parking pass would get in, but the fact is the Speedway oversells parking for the entire Rolex infield, including our area. We hire our own parkers and manage to fit as many vehicles as possible into our paddock, and work with the gate so they know when we still have parking and let our people in as long as we do (since we usually have some available long past when the rest of the infield fills up), but you do need to arrive early on race day, as you did in 2019, to avoid long lines and possibly being turned away.


Feedyurhed UltraDork
6/20/19 6:09 p.m.

Thanks Margie, you always do a good job of putting on the event and we always have a good time so I am not complaining just trying to clarify. We typically get there early but in 2018 are flight was delayed etc. so we arrived later than anticipated. The key, for everyone to know then is to arrive early to get a spot. Keep up the good work, looking forward to 2020.  Thanks. 

JohnHaag1 None
6/21/19 4:15 p.m.

Since tickets sell out in a matter of seconds, I have to ask. Do you know if tickets are sold through an interaction with a human at Pit Shop and, if so, what time do they open? Or should I call at one second after midnight (EST) on the night of    7-22/7-23 if the purchase is automated? The tickets have always been sold out when I have called in the past. Thank you.

racerfink UltraDork
6/21/19 8:17 p.m.

When I call, there’s always a human on the other end.

1LapSRT New Reader
6/26/19 10:41 a.m.

So when do we call?  8AM Eastern ?


Tom Suddard
Tom Suddard Director of Marketing & Digital Assets
6/26/19 11:40 a.m.

We're waiting to hear from Daytona, and should know by Friday.

Tom Suddard
Tom Suddard Director of Marketing & Digital Assets
7/1/19 10:18 a.m.

GRM Experience tickets will go on sale at 9 a.m. eastern on July 23.

CobraSpdRH Reader
7/2/19 8:44 a.m.

Perfect, we have all the info we need, please feel free to delete the thread wink

redstack Reader
7/3/19 11:28 a.m.

Ok so I just renewed my outside camping and 4 day passes. If by some miracle I score a grm ticket, how do I sell my existing passes? 

On another note, 4 years ago I got infield tent camping for $30. This year it's $490!!  I guess I'm never going to be in the infield again. 

Tom Suddard
Tom Suddard Director of Marketing & Digital Assets
7/3/19 12:31 p.m.

Easiest way to sell passes is usually just a post on the forum here. There's always people looking for them.

1LapSRT New Reader
7/8/19 10:40 a.m.

In reply to redstack :

That can't possibly be the same pass.  No way the cost changed THAT MUCH!  IMHO

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