I'd be sad if it were true, but how much longer could a brand like SRT survive? Sure, the company could have dabbled in hybrids and electrification, but I feel like that would have been a very un-SRT thing to do.
Nothing official has been announced, but we have heard rumors that Chrysler’s SRT has been dissolved, with the central program no longer overseeing the brand’s performance vehicles. Call this a developing situation.
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I'd be sad if it were true, but how much longer could a brand like SRT survive? Sure, the company could have dabbled in hybrids and electrification, but I feel like that would have been a very un-SRT thing to do.
I have an SRT Charger Hellcat Redeye Widebody in the driveway right now. It'd be a sin to lose that.
Rumors are just that, especially these days...I wouldn't spend much time thinking about it until there's more substantial information available.
That said, I know a Chrysler engineer and I'll ask him what he's heard.
Do they really need an entire division though? Gotta be one of the easiest jobs out there.
"What are we going to do for the SRT version of this car?"
"Hellcat engine"
"How about that one?"
"Hellcat engine"
"What about that one over there?"
"Well, I was thinking we'd go back to the ACR Neon theme, make it light, handle well, delete a bunch of options to simplify and add lightness, and I'm joking we're going to throw a Hellcat engine in it."
I spent the past weekend at the Bondurant driving school facility. Hellcats everywhere. And Demons. And some SUV thing with 392 badges on the fenders. It was like an SRT festival.
They gave a TV producer a Demon (or whatever it is that has a 1320 badge on the side and runs NT05Rs) to drive on the street for the weekend just to get around.
I talked to the manager. He says that rear tires last four days. Then I found this room. Hands up if you can smell this picture.
This would kind of make sense. How much longer can a struggling brand get away with making dinosaur guzzling engines in a world where everyone else (seemingly) is going the other direction?
spandak said:This would kind of make sense. How much longer can a struggling brand get away with making dinosaur guzzling engines in a world where everyone else (seemingly) is going the other direction?
You mean take aging products and keep making them new for minimal investments and everybody loves them for it. I would say they have done really well. Let them stick around, they learned so much from stuff like this and everything that ame out of the conner plant was touched by these people at some level.
spandak said:This would kind of make sense. How much longer can a struggling brand get away with making dinosaur guzzling engines in a world where everyone else (seemingly) is going the other direction?
If they'd make something a little smaller and de-optioned, they'd have a good chance to talk me into ownership. Maybe a clean sheet Dart that isn't an econo car? Heck, when everybody is busy making bigger and bigger cars I think that Dodge could stand out by downsizing the car without making it an econobox "city" car. I'd look a lot harder at something like that than a new, lux bronco rehash.
spandak said:This would kind of make sense. How much longer can a struggling brand get away with making dinosaur guzzling engines in a world where everyone else (seemingly) is going the other direction?
Ferrari, BMW, Mercedes, Maserati and Lamboghini all butter their US bread with incredibly inefficient guzzlers. I've never understood why only US companies get called out on this. :/
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