Jaguar Land Rover To Switch To All-Electric Lineup by 2030

Colin
By Colin Wood
Feb 16, 2021 | Jaguar, Land Rover, Electric Cars

Chief Executive Officer of Jaguar Land Rover Thierry Bolloré today announced a single word that explains the company's new global strategy: “Reimagine.”

What exactly does that mean? An all-electric lineup for Jaguar and Land Rover “by end of the decade,” as well as the “start of journey to become a net zero carbon business by 2039,” apparently.

The first of these new electric models will be a variant of a Land Rover and is expected in 2024. The following year, Jaguar is set to be rebranded as “an all-electric luxury brand.”

The press release further notes that Jaguar Land Rover has plans to restructure its manufacturing processes in an effort to streamline and increase efficiency going forward. As well, the development of hydrogen fuel cells is mentioned to meet potential future demand.

What does all this mean for most consumers? You will more than likely still be able to buy that XJ or that Discovery with an internal combustion engine for at least a few years but expect them to be slowly phazed out—if all goes according to plan.

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Comments
frenchyd
frenchyd UltimaDork
2/15/21 12:05 p.m.

In reply to Colin Wood :

Not just Jaguar. we're talking about 1/3 of manufacturers have said that to some degree or other. 

STM317
STM317 UberDork
2/15/21 12:51 p.m.

I look forward to heated forum debates in 40 years about whether the Jaguar EV system is superior to the GM system or not

Brotus7
Brotus7 Dork
2/15/21 12:55 p.m.

Thus far, I think the Jaguar 12V system is interior.

californiamilleghia
californiamilleghia SuperDork
2/15/21 1:06 p.m.

How long are the lines going to be on long weekends when you need to "juice up" to get home ?

Even if they get down to 10-15 minutes  it  could be a long wait in line , 

with luck battery tech will get so much better that this post will look stupid in 5 years , 

I remember the Beach Party movies from the 1960s where the guitars were plugged into the sand :)

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
2/15/21 1:18 p.m.
californiamilleghia said:

How long are the lines going to be on long weekends when you need to "juice up" to get home ?

Even if they get down to 10-15 minutes  it  could be a long wait in line , 

with luck battery tech will get so much better that this post will look stupid in 5 years , 

I remember the Beach Party movies from the 1960s where the guitars were plugged into the sand :)

Well, you could be smart enough that your weekend hotel has a destination charger so the car fills over night and then you don't have to charge before heading home. And you don't need to fully charge every time - a Tesla on a Supercharger will get to 80% charge in 10-15 minutes already, and that's enough to get you another 4 hours down the road. EVs work differently than gas cars in a bunch of ways. But yeah, under certain conditions it may not be ideal. That makes up for all those times you have to stop and stand in the rain while filling your ICE with fuel :)

The thing to remember is that this is a plan for 9 years ahead, and even then it's going to take a long, long time before the majority of the cars on the road are EVs. The infrastructure will be building out over that period as well.

californiamilleghia
californiamilleghia SuperDork
2/15/21 1:25 p.m.
Keith Tanner said:

The thing to remember is that this is a plan for 9 years ahead, and even then it's going to take a long, long time before the majority of the cars on the road are EVs. The infrastructure will be building out over that period as well.

Ohhh I agree , and Tesla Superchargers may be "slow chargers" in 5-10 years , 

 

frenchyd
frenchyd UltimaDork
2/15/21 1:30 p.m.
STM317 said:

I look forward to heated forum debates in 40 years about whether the Jaguar EV system is superior to the GM system or not

Right now I think GM is ahead of everyone except Tesla on EV's. 

frenchyd
frenchyd UltimaDork
2/15/21 1:32 p.m.
californiamilleghia said:
Keith Tanner said:

The thing to remember is that this is a plan for 9 years ahead, and even then it's going to take a long, long time before the majority of the cars on the road are EVs. The infrastructure will be building out over that period as well.

Ohhh I agree , and Tesla Superchargers may be "slow chargers" in 5-10 years , 

 

There was an inventor from Israel who claimed he could charge a EV's battery in 5 minutes. About the time it takes to refuel.  Questions abound but there are some extremely clever people out there. 

alfadriver (Forum Supporter)
alfadriver (Forum Supporter) MegaDork
2/15/21 1:33 p.m.
californiamilleghia said:
Keith Tanner said:

The thing to remember is that this is a plan for 9 years ahead, and even then it's going to take a long, long time before the majority of the cars on the road are EVs. The infrastructure will be building out over that period as well.

Ohhh I agree , and Tesla Superchargers may be "slow chargers" in 5-10 years , 

 

At some point, physics will take over, and the speed of charge will be limited to prevent things from melting.  Even if there's a magical superconductor system running from the power generation to the battery- the battery will have a limit on speed of charge.  

But I'm sure people will continue to discount that.

pinchvalve (Forum Supporter)
pinchvalve (Forum Supporter) GRM+ Memberand MegaDork
2/15/21 1:34 p.m.

You want cars? Too bad, we only make SUV's now.

You want gas engines? Too bad, we only make electric now.

You want attractive? Too bad, we only make ugly, horrendous front-ends now.

It will suck to be a luxury car buyer in the near future.

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