Mazda Celebrates Centennial With Limited-Edition Mazda Miata

A hundred years is a long time to be running a business, so it's no surprise that Mazda is celebrating its centennial in the United States with a limited-edition Mazda Miata.

The 100th Anniversary MX-5 Miata, offered in both RF and soft-top versions, comes painted in Snowflake White Pearl Mica that is "accented by red styling features throughout"—that includes special badging and wheel center caps. Soft-top versions come with an exclusive red top, while the RF receives a black folding top. Styling is said to give "a nod to the two-tone R360 Coupe," Mazda's first production car.

Inside, the interior comes equipped with red leather seats with embossed headrests and red carpeting with unique badging. An exclusive embossed key fob is also included.

The special-edition Miata is based on the top Grand Touring trim, powered by a 2.0-liter inline-four good for a reported 181 horsepower and 151 lb.-ft. of torque. It can be equipped with either a six-speed manual or automatic transmission.

Mazda will also be celebrating 100 years with special-edition products, like scale models, ceramic mugs and coffee table literature that all feature iconic cars and milestones in Mazda's history. 

Pricing starts at $32,670 for a manual-equipped soft-top model. Expect to see the 100th Anniversary MX-5 Miata sometime later this year.

Read the full release below:

IRVINE, Calif. (June 29, 2020) – Mazda North American Operations announced today that the 100th Anniversary Special Edition Mazda MX-5 Miata will be offered in limited numbers for the U.S. later this year. The iconic roadster is a symbol of dynamic, top-down driving on thrilling open roads, making it the perfect vehicle to honor the brand’s 100-year milestone.

The 100th Anniversary Special Edition MX-5 Miata is available in either the RF (retractable fastback) or exclusive red soft top. It will be offered in Snowflake White Pearl Mica premium exterior paint and accented by red styling features throughout. The front fender has a minimalist “100 Years 1920 – 2020” badge while the wheel center caps feature the 100th Anniversary Special Logo in red and black. The red leather seats and red carpet add a level of sophistication while giving a nod to the two-tone R360 Coupe, Mazda’s first passenger car. The headrests are embossed with the 100th Anniversary Special Logo, while the red floor mats share the same badge as the front fender. To bring the package together, the key fob is embossed with the 100th Anniversary Special Logo and presented in a special edition box.

This commemorative Miata is based upon the 2020 MX-5 Grand Touring. It is equipped with a four-cylinder Skyactiv-G 2.0 engine capable of delivering up to 181 horsepower and 151 lb-ft of torque and can be paired with a Skyactiv-MT six-speed manual transmission or a quick-shifting Skyactiv-Drive six-speed automatic transmission with paddle shifters. Manual transmission versions will include a limited-slip differential, Bilstein® dampers, front shock tower brace, sport-tuned suspension and, for the RF, a black roof. Other convenient features include Apple CarPlayTM and Android AutoTM, heated leather seats, Bose® audio system that include driver and passenger headrest speakers, automatic climate control and 17-inch dark silver aluminum alloy wheels.

The 100th Anniversary MX-5 Miata will be arriving later this year, please visit MazdaUSA.com for more information and to sign up for updates.

In addition to this special vehicle, the Mazda Collection is introducing 100th Anniversary Special Edition items to express the years of appreciation and to commemorate the brand’s centennial. The new items include a cast metal keychain medallion, made in Japan ceramic mugs featuring either the Cosmo Sport or RX-Vision, and model cars in 1/43 scale that feature heritage and concept Mazda vehicles. Available in early July, is the “Mazda One Hundred” coffee table book, with a curated selection of images that honor the past, present and the future of Mazda. The book is a visual journey through Mazda’s origins, its passion for motorsport, its award-winning design language and pioneering cars – all the time emphasizing the manufacturer’s challenger spirit, and commitment to the joy of driving.

MSRP FOR THE 100TH ANNIVERSARY MX-5 MIATA IS AS FOLLOWS:

   Soft Top  RF
100th Anniversary MX-5 6-Speed MT  $32,670  $35,425
100th Anniversary MX-5 6-Speed AT  $33,195  $35,750

 

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Comments
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NickD
NickD UltimaDork
6/30/20 12:42 p.m.

Ooooh, schnazzy. I wondered if we were going to see a 100th Anniversary Edition.

thatsnowinnebago (Forum Supporter)
thatsnowinnebago (Forum Supporter) UltraDork
6/30/20 1:21 p.m.

I like that interior color a lot. I'm a sucker for a good red interior. 

MrChaos
MrChaos SuperDork
6/30/20 1:22 p.m.
NickD said:

Ooooh, schnazzy. I wondered if we were going to see a 100th Anniversary Edition.

ive seen other placed that NA is getting them

David S. Wallens
David S. Wallens Editorial Director
6/30/20 4:34 p.m.

That does look pretty cool. Yes, please. 

CyberEric
CyberEric Dork
6/30/20 5:04 p.m.

Does a 100 years mean from when they started making corks? They haven’t been making cars since 1920 have they? Didn’t think that started until after WW2.

I like the color.

Keith Tanner
Keith Tanner MegaDork
6/30/20 5:45 p.m.

Flyin' Miata started in 1983 as The Dealer Alternative. We didn't start doing Miatas until 1989, but we still count the age of the company from when we incorporated. I have no problem with this mode of counting.

I do kinda wish they were badged Toyo Kogyo :) I seem to recall references to that in our 1973 RX-4. I like the nod to the R360.

The funny thing is that the white/red top combo was available in 2018. No red interior, but with the top up it looks exactly like the non special car. I wonder if they found a stash of red tops they didn't use because news about the 2019 engine leaked out? 

03Panther
03Panther HalfDork
6/30/20 6:41 p.m.

In reply to Keith Tanner :

If I remember correctly, the miata came to the US in late 80's. Was the Flyin Miata name from a japan car or where? Just curious.

03Panther
03Panther HalfDork
6/30/20 6:43 p.m.

I never liked the red interiors of the US malize era; I like marron less than red... But theis color combo on this car WORKS!!! Great edition.

Keith Tanner
Keith Tanner MegaDork
6/30/20 6:47 p.m.

The Dealer Alternative was a Porsche/Audi/VW repair shop started by Bill Cardell in 1983. In 1989, Bill bought a Miata and put a turbo in it. He was the only person who could make the turbo kit work, so the manufacturer started sending people his way. The Miata aftermarket business grew and Bill went into Miatas full time in 1996. His line of house brand parts were called Flyin' Miata, and they became so well known that The Dealer Alternative started doing business under that name in 2000. 

We're still incorporated as The Dealer Alternative, Inc DBA Flyin' Miata, and Bill still owns the business. So we've been around since 1983 and are named after a car that was introduced in 1989 :)

So if Mazda wants to count their age from the beginning of their business, I'm good with that. 

03Panther
03Panther HalfDork
6/30/20 7:17 p.m.

In reply to Keith Tanner :

Ah, didn't read your first sentence correctly. Got it. Thanks. Cool story, and congrats.

nocones
nocones UltraDork
7/2/20 10:30 a.m.

I want the one on the right!  My wife likes the one on the Left.

Mazda if you send me one of those I promise to do really dumb attention getting things with it that will make you proud.  Ideally send me one of those and one of your Skyactiv IMSA cars..  But I can make do with just the R360 

irish44j (Forum Supporter)
irish44j (Forum Supporter) MegaDork
7/2/20 11:21 a.m.

Shame they didn't make the centennial Miata a hardtop coupe like the R360. Love the top color though. 

Keith Tanner
Keith Tanner MegaDork
7/2/20 11:26 a.m.
irish44j (Forum Supporter) said:

Shame they didn't make the centennial Miata a hardtop coupe like the R360. Love the top color though. 

It's available in the RF as well. Pull the fuse for the roof and it's a hardtop coupe.

irish44j (Forum Supporter)
irish44j (Forum Supporter) MegaDork
7/2/20 11:29 a.m.
Keith Tanner said:
irish44j (Forum Supporter) said:

Shame they didn't make the centennial Miata a hardtop coupe like the R360. Love the top color though. 

It's available in the RF as well. Pull the fuse for the roof and it's a hardtop coupe.

Not for rally rules it isn't. 

Keith Tanner
Keith Tanner MegaDork
7/2/20 11:37 a.m.

So your complaint is that they didn't design and build a unique body style that would allow the car to run in a fringe motorsport just to celebrate an anniversary? These special editions are always just a paint color and a few badges, it's all they've been for 30 years.

irish44j (Forum Supporter)
irish44j (Forum Supporter) MegaDork
7/2/20 1:38 p.m.
Keith Tanner said:

So your complaint is that they didn't design and build a unique body style that would allow the car to run in a fringe motorsport just to celebrate an anniversary? These special editions are always just a paint color and a few badges, it's all they've been for 30 years.

Sure, that's my complaint. Hey, why not make a special edition that's actually special for once?

(just to be clear, that's a rhetorical question and I'm fully entitled to my cash-in-hand opinion - you can spare me the usual lecture about "why" they don't make a coupe/fastback). 

The rally aspect was me being facetious. But I 100% would throw down actual money for a brand-new, from-the-dealer fastback Miata to daily drive - and unlike many on the automotive web who talk a lot and then are silent when it comes time to spend the money, I actually do buy new cars. 

Keith Tanner
Keith Tanner MegaDork
7/2/20 11:16 p.m.

They built a few coupes about 20 years ago, Japan only. I'm not sure why it didn't go further at that time. I think the thinking is that the RF is enough of a coupe that there's no reason to do anything else - they could save a few dozen pounds of motor, but otherwise it would be exactly the same as an RF with the fuse pulled and with less market appeal. 

This is a really low volume car from a small independent(ish) automaker that swings above its weight.  It's Mazda's only RWD, only longitudinal engine vehicle. I'm just happy it exists. 

ZOO (Forum Supporter)
ZOO (Forum Supporter) UltraDork
7/3/20 7:32 p.m.

I have always wanted a white Miata with red interior . . . That looks sharp, and would be a great way to celebrate July 1 ;)

Keith Tanner
Keith Tanner MegaDork
7/3/20 9:10 p.m.

Before the black/red 1993 LEs turned into a real collector item, a non-zero number of them donated their red interiors to white cars. I honestly don't know why it's taken Mazda so long to build one, it's a nice looking combo. 

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