Prodrive P25–the rebirth of Subaru’s iconic 22B?–to debut at Goodwood

Colin
By Colin Wood
Jun 20, 2022 | Subaru, P25, Prodrive, 22B

Photography Courtesy Prodrive

Remember the P25, Prodrive’s 400-horsepower reimaging of the legendary Subaru 22B? It’s set to make its debut at the 2022 Goodwood Festival of Speed later this week, June 23-June 26.

In total, only 25 cars will be built, each one weighing less than 2700 pounds–thanks to lots of carbon fiber–and powered by a 2.5-liter flat-four good for more than 400 horsepower and 440 lb.-ft. of torque. Gear shifts come courtesy of a six-speed semi-automatic gearbox.

The P25 also features a “WRC-derived launch control and turbo anti-lag” that reportedly helps the car hit 60 mph in under four seconds.

Just as before, only 25 of these machines will be built, starting at 460,000 pounds, or about $562,600

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Comments
David S. Wallens
David S. Wallens Editorial Director
6/20/22 9:49 a.m.

surprise

Datsun310Guy
Datsun310Guy MegaDork
6/20/22 11:47 a.m.

$562,600?  Does that include the dealer market adjustment? 

AnthonyGS (Forum Supporter)
AnthonyGS (Forum Supporter) GRM+ Memberand UltraDork
6/20/22 12:08 p.m.

I need to check the powerball numbers.

livinon2wheels
livinon2wheels GRM+ Memberand New Reader
6/20/22 1:39 p.m.

Holy marketing joke batman...that is a bit rich for my blood...wait, I could call my broker...yeah, lets do that. The hell with the retirement fund. ;)  How many people are really gonna step up to the plate for a replica of an Iconic Subie? You could build one as fast as this for much less money and the one you built might actually be affordable to insure.

kb58
kb58 SuperDork
6/20/22 1:45 p.m.

I'm old - and cynical - enough that I completely dismiss cars like this. It's almost cruel how automakers make something just to show that they can - but won't - or tiny batches that are so expensive (worth it or not) as to make them unattainable to normal people.

Aspen
Aspen HalfDork
6/20/22 2:59 p.m.

Hmmm, looks at GF4 V3 clone in driveway.  My car does about 80% of what that one does plus it's a wagon, must be worth $400k:)

If I unbolt the rear seat and delete the floor mats if would be near 2700lbs too.

Cool car but I wonder if they will find 25 buyers.

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
6/20/22 3:32 p.m.
kb58 said:

I'm old - and cynical - enough that I completely dismiss cars like this. It's almost cruel how automakers make something just to show that they can - but won't - or tiny batches that are so expensive (worth it or not) as to make them unattainable to normal people.

This isn't a short run from a mass production shop. It's more of a restomod, a modified older Impreza with a whole bunch of hand work on it. That sort of work doesn't really scale into higher production and lower cost.

The provenance of these things are a big part of their value. I can buy a replica of a Van Gogh painting but it's still not a Van Gogh and is thus worth many orders of magnitude less. Not saying this car is necessarily worth the asking price - I've never found where the provenance module is located - but collectors are not function-driven.

It would not surprise me to hear the entire production run is already sold, and other than one or two examples will never accumulate more than 25 miles/year. These aren't cars, they're investment vehicles in the literal sense of the word.

300zxfreak
300zxfreak Reader
6/20/22 4:01 p.m.

Move that decimal point over to the left at least two places and you've got yourself a deal, otherwise nope, nada, no thanks.......just can't see a Subie as an investment car......

Keith Tanner
Keith Tanner GRM+ Memberand MegaDork
6/20/22 4:02 p.m.

In reply to 300zxfreak :

$5600 (maximum) for a hand-built new 400 hp car? Harsh.

David S. Wallens
David S. Wallens Editorial Director
6/20/22 4:12 p.m.

I don't think they'll have trouble moving them. Yes, it's double new Porsche money but also way more limited. I think the fact it's coming from ProDrive carries a lot. Anyway, just my 2c.

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