In October 1927, a young Mercedes Gleitze swam across the English Channel, becoming the first woman to do so.
Tied around her neck with a piece of ribbon? A Rolex Oyster, the brand’s first waterproof watch. It had been released just the year before.
After more than 10-plus hours in the water, the watch was declared to be in perfect …
Fantastic history. Mercedes Gleitze also had an interesting history. She was quite the endorsement queen, from Rolex to Paddy Whiskey to Lipton's Tea.
So, why watches? There just seems to be this associated fascination with them.
And cool watches doesn’t mean expensive. The plan is to appeal to a wide range of shopper.
And related, we’ve had a long chat about watches over on the Grassroots Motorsports forum–going on more than four years so far.
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