codrus (Forum Supporter) said:
SV reX said:
I think this is the new normal. Manufacturers will continue to make profits on lower production numbers, and cars won't be sitting on lots.
Nah. You can't keep prices high by artificially constraining supply without collusion between the manufacturers and there's no way to make that actually stick (as in be a legal contract) without provoking the ire of the anti-trust divisions of a half-dozen governments.
I had an interesting conversation today with a dealership General Manager that made me circle back to this.
He's the GM of a BMW dealership, part of an ownership group that sells about 17,000 cars per year.
He said he's thrilled with the way things are, and has no interest in ever going back. Expenses are down, profits are up, life is good.
He used to keep over 100 cars on the lot. With $10 million in inventory sitting still, his interest payments were over $30,000 per month. They had to work their asses off to stay ahead of those expenses.
Now, when a car carrier arrives, all but 2 of the cars are already pre-sold. When buyers come on the lot, they almost never haggle with him. They can see there are only a dozen or so cars to choose from, and they know they will sell quickly. Haggling or walking away just means they won't get their car.
So, his prices are up, his expenses are near zero, and he's killing it on profits. He has absolutely no desire to go back to the way things were.
And it shows in my work. I've got a year worth of work ahead of me renovating his facility. We are REDUCING his showroom space, reducing his parking space, expanding his shop space by 60%, expanding his parts department by 50%, expanding his service writers, adding AC to the Service Drive, and improving the flow of his Service Area drastically.
When a man is told that high speed doors will cost $37,000 EACH, and he says "Ok. I'll take 5 for my Service Area", it's pretty clear where his priorities are.
I'm sticking with my assertion. I think this is the new normal.