Buying a helmet was relatively easy 10 or 15 years ago. You picked a budget, a size, one or two desired features, maybe a preferred brand, and that tended to narrow down the selection quickly.
Today, though, we have options–all the options. But these options aren’t about jacking up the price, explains Toto Lassally, co-founder of Roux Helmets. In the end, he stresses, …
