OK, I've finally waded totally thru the digital mag and I have some critiques.
First let me applaud you for the effort and for trying it out. I think this is a noble idea, but (you knew there was one coming) I don't think it is probably the best medium for the magazine itself. You have said that you have no intention of replacing the paper mag so I guess you've seen some of it's limitations as well.
At first I thought it would be great to have this as well as the print mag, but after all the time and energy it took to read this I feel a digital enhanced supplement to the mag would be a better idea.
You don't replicate the mag, you simply give us the additional content you couldn't put in the mag or some supporting videos in the supplement. This has the added benefit of getting people more intimately involved with the GRM website and the forums. It adds a personal or homey feel to the GRM experience since you will feel more like real people than Motor Trend or one of those ivory tower boys.
The reason for me saying this is that it is basically it's too hard to read the electronic version and it's very limiting as to where and when you can read it. The paper version can go anywhere and it's easy to pick up or put the mag down. You can dog ear the pages, read it in bed - on the pot - while having sex with your wife (combining two really good things makes both better), or on an airplane while it's on the runway where no electronic devices are allowed. You don't have to worry about power cords or batteries or dropping it and breaking it . . . well, you get the picture.
I had a lot of trouble viewing the mag on my laptop. I had to continually keep switching viewing percentages. If I'd had a 21" screen all of my issues would have disappeared. I finally found that viewing at 75% was a good compromise between being able to view the page in toto and yet having it large enough to read the print. I didn't discover this workaround till the Accord article where I was trying to see the pics and tie the captions to the proper picture. Up until that time I'd turned the page in a Fit To Page (FTP) mode to see all the content and find out where I wanted to go to be able to find the story and then zoomed up to 100% so that the print was actually legible.
Why flip back and forth between viewing percentages so much? THE ADS! Your yellow boxes were in the way and didn't allow me to easily scroll or move the page around without accidentally clicking on an ad. Consequently I stayed far, far away from the ads and didn't read any of them. Not the best endorsement for your advertisers. A more elegant way to do the click thru would be to have the dreaded yellow box be in a specific place like over the name. That would let you more easily navigate without loosing your train of thought by always having to deal with a transition to a different web page.
Speaking of train of thought problems, those ads at the beginning of the videos were the worst idea ever! You thought you were being cute, but if you were deep into an article and wanted to see how the video applied or enhanced the article by the time you'd gone thru the ad you'd totally lost your train of thought about the article and how the video was supposed to fit. I finally quit watching videos and then came back and watched them separately. I'm sure I missed one or 2 because of that.
This may have been a computer prob rather than a viewer prob, but my pointer kept getting "stuck" to the page. I used the pointer to move the page around to be able to see the whole thing and it would stick and I'd have to click on the page to unstick it which would immediately cause it to change the viewing percentage. If the ads hadn't had such a large click thru box I wouldn't have had to navigate that way.
So, yeah, I enjoyed it and it was a great first effort. There are some things that can be improved, but so what. I'm not sure I'd read the digital version every month but it's kinda nice to not have to carry the print version around with you to be able to show someone a neat article. As long as you're near the internet you can access the magazine so that's really cool.
Keep up the good work and definitely keep pushing the envelope!