I’m split on the truck ownership craze. On one hand, spending $40K or more for a “truck” with heated leather seats, navigation, HID lights, etc. that only gets 15 mpg and daily driving it when it isn’t necessary to your job or business is kind of insane. If I am spending north of $30K on a car it better be something necessary or really fun to drive.
You rarely see a true no frills 2WD, Single Cab, long bed, “work truck” being driving by the average person or even built for that matter these days. Forty or Fifty years ago having AC, a radio, and an upholstered headliner was considered a luxury in a truck. I’m sure there are plenty of truck owners that use their trucks for something purposeful, but I think there are just as many that “like” to drive trucks more then they “need” to drive trucks on a daily basis.
To me the much greater waste is the SUV and CUVs today. Susie Soccer Mom doesn’t NEED to have a behemoth 7 - 9 passenger, 2 ton, 4WD SUV to take the kids to soccer practice and pick up a bag of mulch at Home Depot. And worse yet, they do it because the high center of gravity and the size of the vehicle makes them feel “safe”. Well the rest of us are in danger because they have no business being behind the wheel behind a vehicle that large that they can’t properly control! At least the guy in the “Cowboy Cadillac” loaded Silverado might haul a trailer, but there’s a lot of SUV drivers that don’t have the need for the space or the passenger capacity yet they drive them anyway.
I will also say that the minute you complain that you need an SUV to haul things my first response will always be “Get a real truck”. I have yet to buy one but I do want to eventually pick up a cheap old beater truck that could tow, etc. and serve a real purpose to me. I’ll get something that’s 4WD, high mileage, rusty, and “cosmetically challenged” and I’ll use it like it’s really intended. In the Midwest we call those “Plow Trucks”. Too old, worn out, and ugly to be fashionable but still usable to do real WORK.