I am enjoying the 335i editorial (although I do seem to remember it seemed like a purchase rather than a loan in the initial articles).
Prepare for some rambling below:
I just bought 2007 335i sedan with the sport and premium packages about a month ago. I needed the four doors for the kids, and it also has the certified warranty (6 years/100k from new). These cars are really coming down in price. I think the new prices are crazy, but BMW lease offers were so good the last few years that they moved a lot of cars on 2 and 3 year leases. Now those cars have to be sold, and some of them are selling cheap--well, cheap when compared with new. I got mine in the high 20's (from that auction site) when it stickered for ~$45k. It is under warranty for another 4 years and 62,000 miles.
I drove lots of cars in the last couple of years, and the handling, braking, and acceleration of this car really put my other choices to shame. I drove several CTS-Vs, Infiniti G35s, Subaru WRX, STi, and Legacy, Mazda MS3, Mazda MS6, BMW 330i, E36 M3, etc. I was looking at the E46 330i performance package also, but the nice ones weren't much cheaper than my new car.
It is not just the numbers, but the feel of the ride and steering. Also, the sport seats are great. I'm 6ft, 165 lb, and I rattle around in most seats. The BMW has adjustable side bolsters to fit a wider variety of people.
Reliability may turn out to be a sore spot--we'll see. They can have problems with the high pressure fuel pump.
I'm not rich, but I'm doing OK. I'm an engineer with a family. Insurance on this car is cheaper than the Subaru Imprezas, and not much more than my old '99 Accord. I spent less on the purchase than I did when I bought our '07 Odyssey 2 years ago, but it probably looks to others like I spent 40k+ on the car. What grassroots means to me: Getting a good deal on a fast car.
I like the variety in the magazine. To tell you the truth, I'm glad to see some newer cars in the mag. Right now I don't have time for a project car, so I just needed a nice daily driver that I might autocross now and then. E36 M3's are too old and too small to make a good daily for me.
-Brian